NEW LOOK FOR THE VICTORIA PENDLETON RANGE

The new Limited Edition White Somerby Hybrid is another elegant step through bike to add to the already successfully established Pendleton range. Beautifully styled in a pearl white with a stitched brown leather saddle and matching handgrips; it can now be purchased both online and in store for £279.99.

First introduced in spring last year, the Pendleton range created instant popularity and made Halfords sales-record history by becoming the best-selling-ever women’s range in Halfords 120 years; with distinctive designs like the original baby blue and cream Somerby becoming an instant winner.

In a bid to encourage more women to take up the two-wheel sport, Victoria wanted to create a range that was accessible to the everyday woman but with an emphasis on elegance and style. 

On designing her new range Victoria said: “Cycling can give you so much pleasure whether you are training for Olympic gold, keeping fit, or out riding with friends. I am delighted to have realised my dream of designing my own range and hope it will encourage more girls to get on their bikes.”

The Limited Edition White Somerby has the option of a brown wicker basket which can be purchased for £29.99 and fitted for free at Halfords.

Notes to Editors:

Prices correct at time of print