NOTHING BEATS A BIKE FOR CHRISTMAS
-HALFORDS REVEALS FESTIVE TRENDS-
PRESS RELEASE
13th October 2014
Halfords today announces its trends for this Christmas and predicts the bikes, gifts and technology that kids, both big and small, will be waking up to on Christmas morning and includes it's Christmas look book here:
http://www.halfordschristmas2014.co.uk
Nothing beats a bike for Christmas as getting your first bike is a major milestone for any child and an emotional one for parents too. Halfords will have the largest range of kids bikes this Christmas.
Bringing more than a touch of nostalgia the iconic Raleigh Chopper is back and reimagined for the kids of today. The exclusive, limited edition Hot One Raleigh Chopper, £199 (ages 7+) includes three gears, a fat rear tyre, large bench seat and a set of ape hanger handlebars.
The cycling boom is still spinning, but discerning cyclists are looking for style and performance in their bikes, as well as reassuring heritage values. The sleek Pinarello Catena Fixie, £799, is named after the small Italian town where Giovanni Pinarello was born, and is made with the same methods used in production of the first Pinarello bikes.
In-car technology has never been bigger, as motorists see their cars as an extension of the home and expect access to the same technology. The launch of the latest iPhone has led to the development of smart tech to connect all of its functionality to your car. Exclusive to Halfords, the Pioneer DA120 with Apple CarPlay, £349.99, is compatible with the iPhone 5 new iPhone 6.
Drivers are also getting smarter with tracking their journeys and in car recording tech is becoming increasingly popular – for Christmas Halfords is making it possible for every car to record its journey and for drivers to have peace of mind with the new and exclusive Nextbase InCarCam 101, £49.99. HD recording and a 120 degree ultra wide viewing angle in an unobtrusive and sleek model make this dashcam the smartest way to access the latest technology.
Recent advances in fabric technology and modern materials have changed the outlook for high-vis wear and the new ProViz Reflect 360 Jacket, £79.99, is silver grey in colour until it reflects back bright light to project a luminous glow in the dark finish.
Emma Fox, Commercial Director for Halfords says: “Forget faddish, disposable gifts. From taking your first shiny new bike out for a ride to a family sing-a-long in the car, Halfords has something that will help make some of life’s little journeys really special and memorable this Christmas.”
-ENDS-
For further information please contact Halfords@z-pr.com or 020 7896 3404
The Halfords Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator.
Halfords customers shop at 467 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 290 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycles, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment.
Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories and the retro-inspired Pendleton designs from Olympic champion Victoria Pendleton which combine classic lines with modern practicality.
New ranges are launching across the Carrera, Mongoose, Boardman and Raleigh brands with exclusive lines ahead of the Tour de France this summer.
In outdoor leisure, we sell a premium range of camping equipment including brands such as Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
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