QUELLA FIXIES NOW AT HALFORDS.COM
Fixies exist at the unique intersection of thoroughbred track racing and urban fashion. Quella was created to encompass the best of both, and is now available at Halfords.com.
Quella combines vintage inspired, minimalist British design and 21st Century track technology to create elegant, timeless bikes that function at the top end of the fixie market and, importantly, don’t break the bank. Halfords line-up includes the 2014 One and Varsity Collections, in a variety of colour ways.
Priced from £549.99, the signature Quella One is hand crafted for a reliable performance while offering the sophistication of an aesthetically bold and quintessentially British design. City commuters and seasoned ‘roadies’ will enjoy the 50mm deep-V rims and unique narrow pursuit bars, ensuring a variety of both comfortable and competitive riding positions. The One requires minimal maintenance and at only 9kg, this vintage-inspired bike is agile and highly responsive, making it the ideal for fixed gear cycle.
Starting from £329.00 the Quella Varsity fixie is perfect for students and city commuters. The College inspired frame is distinctively minimalistic in style and has been specifically designed for urban cycling with its relaxed riding position and durable hi-tensile steel frame. The Varsity bike has a gear ratio that feeds stacks of power at the lights and exceptional top end speed on the straights, ensuring fixed gear enthusiasts can achieve optimum results.
Jordan Emery, Co-Founder and Managing Director of Quella said: “We are extremely excited to be launching our fixed gear bikes and components with Halfords.”
“We have just launched a brand new state-of-the-art website to reflect our aim of bringing the best of beautiful, British, performance-driven bike design and we thoroughly look forward to seeing our bikes in the hands of more students, commuters and keen cyclists in the UK in partnership with Halfords.”
Now available from halfords.com for home delivery or store build and collection, the Quella collection perfectly complements the UK’s leading retailer’s extensive selection of bikes and accessories.
Ends
Notes to Editors:
Fixies in the making: http://www.youtube.com/watch?v=N7btBbRPnXM
Louise Iles
Tel: 01527 513206
James Dale
T: 01527 513315
With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.
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