‘ROCK UP’ AND COLLECT YOUR TENT ON-SITE AT SONISPHERE WTH HALFORDS
Music-lovers attending rock festival Sonisphere can now leave the ‘heavy metal’ to the bands by picking up their tents on-site thanks to a special Tent Pre-Order Service from Halfords.com.
Halfords brand new service enables metal-heads to ‘rock up’ to the festival in July and collect their pre-ordered tent ready on arrival at the campsite – so there is no need to lug your gear from the car park.
For those more concerned about music to mosh to than packing biodegradable tent pegs, Halfords will also have an on-site store - ensuring you can buy any forgotten essentials or replace any breakages that may occur.
The pre-order service allows customers to choose from a range of affordable tents online - from the Aventura 2 person Pop Up tent, £25.00, to the Aventura 6 person tunnel tent, £99.00 – pay in advance and select the option to collect on-site at Sonisphere.
Richard Bowen, from Halfords, said: “The new Tent Pre-Order Service offers a convenient solution for cost-conscious festival-goers. It provides high quality, value camping equipment without the heavy burden of transporting them all the way from home.”
The festival partnership allows Sonisphere’s 60,000 expected visitors to travel lighter; with the added peace of mind that there is an on-site store for anything they might have missed off their festival checklist.
Richard Bowen continued: “With the likes of Metallica, Iron Maiden and The Prodigy performing at the Knebworth Park venue, campers can focus on enjoying the music knowing they’ll have somewhere to rest their head at night.”
Sonisphere Festival runs from the 4th-6thJuly, and customers can place their order via Tent Pre-Order Service from today at Halfords.com/sonisphere. If you are planning on attending the festival but haven’t yet ordered your tickets, you can buy them at Sonisphere.co.uk.
Ends
Tents available for Pre-Order Service:
Aventura 2P pop up tent
Aventura 2P dome tent with Porch
Aventura 4P dome tent
Aventura 4P tunnel tent
Aventura 6P tunnel tent
Urban Escape 3P Osaki
Media contact:
James Dale, PR Coordinator, T: 01527 513315, E: james.dale@halfords.co.uk
Stuart Humphreys, Automotive PR Manager, T: 01527 513410, E: stuart.humphreys@halfords.co.uk
Editor’s Notes:
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
The Halfords group strategy is based on three pillars:
· Supporting Drivers Of Every Car
· Inspiring Cyclists Of Every Age
· Equipping Families For Their Leisure Time
The Getting into Gear 2016 plan for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience:
· Service Revolution
· The H Factor
· Stores Fit To Shop
· 21stCentury Infrastructure
· Click With The Digital Future
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
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