Stunning New Addition to Victoria Pendleton Cycle Range
Queen of the velodrome Victoria Pendleton is making her mark on the cycle design world with the release of the latest model in her best-selling women’s range for Halfords.
The new Pendleton Ashwell has a traditional step through frame and upright riding position. Its classic retro-styling is highlighted by glossy black paint-work, cream tyres and a padded and sprung tan-coloured saddle with matching handgrips.
A compact luggage rack, optional wicker basket, mud guards and full chain guard to protect the riders clothing, complete the look of this elegant and dependable ride. The alloy frame makes it lighter than the classic women’s bikes of yester-year and the Sturmey Archer 5-speed hub gearing is reliable and easy to maintain.
“Everyone knows I am passionate about cycling,” said Victoria Pendleton, “and I want to encourage as many women as I can back onto their bikes which is why I am so proud of the fact that my classic bikes are for everyday women. You don’t have to wriggle into lycra to ride them and they are perfect for nipping down to the shops or a ride around town or countryside, with friends.”
First introduced in spring last year, the Pendleton range was an instant hit and broke sales-records, becoming the best-selling-ever women’s range in Halfords 120 year history.
The most popular model so far has been the baby-blue and cream Somerby, another traditionally-styled cycle with an air of nostalgia about it.
Earlier this month two limited edition Somerbys were released in new colours, pearl white and bright red. They boast the same signature step-through frame, tan sprung saddle, matching handgrips and chain guard of the original, with an optional wicker basket.
Halfords Head of Cycling, Karen Bellairs, said: “Victoria has always said that she wanted to create bikes that were accessible to ordinary woman, but with an emphasis on elegance and style. I am delighted to be able to say that she has certainly achieved that with her Pendleton range which is going from strength to strength with the addition of the Ashwell and the limited edition Somerbys.”
The Pendleton Ashwell is available online and in store priced at £329.99. The Pendleton Somerby Limited Edition in white or red, is also available online and in store priced at £279.99.
The bikes are also eligible for free in-store build and inspection as well as a free 6 week first service.
ENDS
Notes to Editors
Prices correct at time of going to press for further details visit www.halfords.com
About Halfords Group plc
The Group is the UK’s leading retailer of automotive and leisure products and, through Halfords Autocentres, also one of the UK’s leading independent car servicing and repair operators.
Halfords customers shop at 467 stores in the UK and Republic of Ireland and at Halfords.com - for collection at their local store or direct home delivery.
Halfords Autocentres operates from 290 sites nationally and offers motorists dealership-quality MOTs, repairs, and car servicing at affordable prices.
Halfords employs approximately 12,000 staff and sells around 10,000 different product lines in stores – increasing to around 16,000 lines at Halfords.com. The product offering encompasses significant ranges across car parts, in-car technology, car seats, roof boxes, outdoor leisure and camping equipment as well as cycles.
About Pure
Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.
