THE DREAM ROAD TRIP PASSENGERS THAT GET OUR MOTORS RUNNING

When given the choice of sharing a road trip with George Clooney, Brad Pitt, or their regular partner, you might have thought it was an easy decision for motorists to make.

It was, six out of ten (61%) said their choice of dream passenger on a long car journey would be their partner or best friend, in the survey for Halfords.  A further one in nine (11%) said the only company they wanted was their sat nav.

The favourite famous faces that motorists would like to share a journey with are better known for delivering laughs than looks - with comedy stars David Walliams and Graham Norton joint favourites among 11% of drivers.

Mary Berry came a surprise fourth (4.3%) - perhaps people thought she would bring cakes or share some kitchen secrets – narrowly beating Cheryl Cole into fifth place (4.1%).

Halfords carried out the research to promote its new prize draw to win one of five Range Rover Evoques - worth a combined £225,000 - which customers buying any size and any brand of engine oil in mainland UK are entered into free of charge.

Louise Robinson, car maintenance category manager, said: “Going on a journey with someone is certainly a good way to get to know them but the message here was clear. The majority of people would far rather be travelling with their nearest and dearest rather than a stranger – however famous.

Our prize draw puts one of the most desirable vehicles on the road today within reach but if your partner isn’t available and George Clooney calls, he’s likely to lose out on a lift to Mary Berry.”  

Top Gear loud mouth Jeremy Clarkson was fifth with 2% of the votes, ahead of Nicole Scherzinger, Simon Cowell and Boris Johnson. George Clooney could only manage ninth position and Brad Pitt tenth.

Top of a corresponding nightmare passenger list was: Kim Kardashian, closely followed by fiancé Kanye West, third was Katy Price and fourth was the driver’s in-laws.

Gwyneth Paltrow made it onto the list in fifth place, proving an even less attractive a proposition some of our top politicians - Ed Milliband made it to sixth place with comedian Jimmy Carr separating him from eighth placed David Cameron.

Jeremy Clarkson also made an appearance on the dreaded car passenger, just above last place Lib-Dem leader Nick Clegg.

Dream Road Trip Passengers

1.       Partner/Best friend       
2.       Alone/sat nav                   
3.       David Walliams/Graham Norton     
4.       Mary Berry                        
5.       Cheryl Cole                        
6.       Jeremy Clarkson              
7.       Nicole Scherzinger / Simon Cowell         
8.       Boris Johnson                   
9.       George Clooney
10.     Brad Pitt                              

Nightmare Road Trip Passengers

1.       Kim Kardashian
2.       Katy Price
3.       Kanye West
4.       Gwyneth Paltrow
5.       Ed Milliband
6.       Jimmy Carr
7.       David Cameron
8.       Jeremy Clarkson
9.       The In-laws
10.     Nick Clegg

Ends

Media contacts:

Stuart Humphreys, Automotive PR Manager, T: 01527 513410, E: stuart.humphreys@halfords.co.uk

James Dale, PR Coordinator, T: 01527 513315, E: james.dale@halfords.co.uk

Editor’s Notes:

Findings based on the responses of 2161 UK drivers surveyed in March 2014.

Competition details

Any Halfords mainland UK customer (over the the age of 18) buying any size and any brand of engine oil for either a car or motorcycle can enter into a prize draw to win one of 5 new Range Rover Evoques.

The competition is open to customers purchasing in mainland UK between the 25th March and 2nd June 2014 – with the closing date for entries being the 13th June 2014. Customers enter online at www.halfords.com/evoque with the details from their till receipt. Prize winners will be notified by 27th June and prizes will be awarded by Tuesday 30th September.

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About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

Quick facts

Six out of ten motorists(61%) said their choice of dream passenger on a long car journey would be their partner or best friend.
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Dream Road Trip Passengers 1.Partner/Best friend 2.Alone/sat nav 3.David Walliams/Graham Norton 4.Mary Berry 5.Cheryl Cole 6.Jeremy Clarkson 7.Nicole Scherzinger / Simon Cowell 8.Boris Johnson 9.George Clooney 10.Brad Pitt
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Quotes

The majority of people would far rather be travelling with their nearest and dearest rather than a stranger – however famous.
Louise Robinson
Our prize draw puts one of the most desirable vehicles on the road today within reach.
Louise Robinson