HAPPY SOCKS LAUNCHES CAMPAIGN WITH DAVID LACHAPELLE
Swedish fashion company Happy Socks is proud to present its latest collaboration with world-famous photographer David LaChapelle, well known for his provocative style, featuring nine pictures and a very unique video.
Stockholm, Sweden (November 1) - For this collaboration Happy Socks chose an approach that would make most marketing people nervous: David LaChapelle was given a so called “Carte Blanche” – in essence he was told to do whatever he wants to. Happy Socks wasn’t afraid of this according to its Creative Director Viktor Tell: “We wanted to work with David LaChapelle because we really love his art, so for us to try and put any boundaries on his creativity would just go against everything we believe in”.
Mikael Söderlindh, Happy Socks CEO, continues: “We feel this collaboration really demonstrates what we are all about. Creativity is about letting go of rules and trusting your instincts, which is something we try to instil in everything we do.”
Happy Socks is releasing David LaChapelle’s take on Happy Socks: a series of nine photographs bursting with colour and attitude - or how David LaChapelle himself expresses it: “This colorful shoot was really dictated by the socks.” In addition David LaChapelle produced a nine minute video that tells a very surreal story.
All details on the campaign can be found on http://www.happysocks.com/dlc
Press Contact:
Malkiel Berry, PR Director
malkiel@happysocks.com
About Happy Socks
"Bringing happiness and quality to every corner of the world."
It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.
Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original prints. Simply put: there's a pair of high-quality socks for every occasion, mindset and style.
Today Happy Socks are sold at retailers in more than 70 countries worldwide, in Happy Socks concept stores and on http://www.happysocks.com.
About David LaChapelle
David LaChapelle is known internationally for his exceptional talent in combining a unique hyper-realistic aesthetic with profound social messages. LaChapelle’s striking images have graced the covers and pages of Italian Vogue, French Vogue, Vanity Fair, GQ, Rolling Stone and i-D, and he has photographed personalities as diverse as Tupac Shakur, Madonna, Amanda Lepore, Eminem, Philip Johnson, Lance Armstrong, Pamela Anderson, Lil’ Kim, Uma Thurman, Elizabeth Taylor, David Beckham, Paris Hilton, Jeff Koons, Leonardo DiCaprio, Hillary Clinton, Muhammad Ali, and Britney Spears, to name a few.
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