Toca Boca has been a loved brand in App Stores for several years now. And due to popular demand, we have decided to start taking that brand to physical products too. This collaboration with Happy Socks is a great first step.

Working with Happy Socks has been fantastic. We share the same passion for great and playful design with a Swedish touch.

This colorful shoot was really dictated by the socks

We wanted to work with David LaChapelle because we really love his art, so for us to try and put any boundaries on his creativity would just go against everything we believe in