New book by Stanford University professor shows you how to unlock your creativity

It costs nothing to generate amazing ideas, and yet the results have the potential to be priceless.

‘inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive.’ – Fortune Magazine

inGENIUS
A Crash Course on Creativity
by

Tina Seelig

From an award-winning educator and bestselling author, a new approach to creativity that will unleash the power of ingenuity in us all.

Creativity, many believe, is an elusive and mysterious trait—you are born with it or you aren’t; there’s no teaching, fostering, or innovating the creative spirit.

However, according to Tina Seelig, this approach to creativity is outdated—and absolutely incorrect. In her new book inGenius, Seelig draws on ten years of teaching experience at Stanford School of Engineering to illustrate how creativity is both an asset and a skill, and one that is easily taught and learned. Offering a practical set of tools everyone can use to radically enhance ingenuity, Seelig provides a clear-cut guide to help foster innovation and bring an entrepreneurial mindset to all aspects of life.

In inGenius, Seelig reminds us that creativity can and should be as natural as breathing. Creativity is crucial not only for leading a successful and fulfilling life, but also in pushing us to look beyond the limits of what initially seems possible. Creative thinking propelled companies like Twitter, Apple, and Facebook from modest startups to global icons; it allowed Amazon to move beyond physical book delivery and embrace a lucrative new technology; and it will open up an exciting new world of possibilities for anyone looking to make a mark in the business world and beyond. With practical and easily adoptable advice, it is an essential guide to thriving in an ever-changing world.

Tina Seelig is the internationally bestselling author of What I Wish I Knew When I Was 20. She has a Ph.D. in Neuroscience from Stanford and is the Executive Director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University School of Engineering. Seelig also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. In 2009, Seelig was awarded the highly prestigious Gordon Prize for her innovative work in technology, engineering, and education.

For publicity enquiries please contact Jo Burgess on 0208 962 1230 or email joburgess@hayhouse.co.uk

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