The Ski Industry is not in Terminal Decline

A Unique Analysis of the UK Snowsports MarketMature skiers have brushed off the effects of the recession to spend as much time on the ski slopes as during the boom times of 2007/08. A new wide-ranging survey of the future prospects of the ski industry found that mature skiers were taking advantage of the cheaper euro (highest in four years) to head off on one or even two ski holidays in a single season. Recent research from the new ‘SkiBase Report’ has shown that demand in the ski market is being sustained by experienced, mature skiers. The ski market in the short to medium term will