Hemtex consolidates leading position in Sweden

During the first nine months of 2006, Hemtex, the leading chain of home-textile stores in the Nordic region, maintained its strong sales trend and consolidated its position as the leading player in the expanding Swedish market for home textiles.

The most recent figures from market research company GfK show that Hemtex’s share of the total home-textile market in Sweden rose to 30.9% during the period January through September 2006. This corresponds to a year-on-year increase of 5.0 percentage points. During the most recent 12-month period, October 2005 – September 2006, Hemtex’s market share amounted to 28.9%.

“We’re noting successes over the entire line, a distinct signal that customers are being inspired by our products and appreciate our offerings. We noted the largest increase for sales of tablecloths, and of bath towels and hand towels, while sales of curtains have also been favorable. For some time now, we have been the clear Number One in the bed linen segment, where we also continued to increase our market share,” says Hemtex President and Chief Executive Officer, Anders Jansson.