William F. Simpson, Jr. Named Chief Executive Officerof Hershey Entertainment & Resorts Company

MEDIA CONTACT: Kathleen McGraw kmmcgraw@hersheypa.com 717.520.5547 William F. Simpson, Jr. Named Chief Executive Officer of Hershey Entertainment & Resorts Company (Hershey, PA – November 14, 2012) –The Board of Directors of Hershey Entertainment & Resorts Company (HE&R) announced that it has approved the appointment of William F. Simpson, Jr., as Chief Executive Officer upon the retirement of its current CEO, Ted Kleisner, at the end of this year. A year ago, HE&R announced its succession plan that identified Simpson, currently the company’s President & Chief Operating