HiQ AND THE PEOPLE SET A RECORD

Today the Nordic record in live streaming was set in Stockholm during the Stockholm Pride Parade. During the day, 2 264 live streams were broadcast which is more than the highest previously known number of streams.

The broadcast, which could be viewed on hiq.se, qx.se, expressen.se and the large screen in Kungsträdgården, presented the viewers with guests such as Jessica Landström, Babsan, Pär Wiktorsson, Fredrick Federley and artists Danny and Love Generation. Host was radio star Roger Nordin.

”It's amazing that we managed to involve this many people. We are very proud that the record was set in Sweden and that we could take 2011 Pride´s "openness" theme to new heights. At HiQ we are very familiar with the fact that technique and openness goes hand and hand and we are very happy to show that in today’s broadcast”, says Peter Häggström, Marketing Manager at HiQ.

"This initiative shows the link between openness for both technology and people. This year we've seen in many places around the world that technology can be a driving force to open up societies, and now we wanted to do the same thing with a new theme. Working with IT is truly an adventure which this fantastic broadcast really shows", says Lars Stugemo, CEO HiQ.

"We want to spread our message for a more open society as broadly as possible and think it’s wonderful that the record was set during the Pride festival. The parade was a fantastic finale to a wonderful week and the world record made the day if possible, even better”, says Helena Hellström Gefwert, press officer for Stockholm Pride.

The record in live streaming was made possible by the audience and participants at the Stockholm Pride Parade, who themselves created movies with their mobile phones via Bambuser. The films will be shown at www.hiq.se/pride

See the film from the record set at Stockholm Pride Parade:

About Stockholm Pride
Stockholm Pride is the largest Pride festival in the Nordic countries and is working to ensure visibility of LGBT issues and to create a free zone for lesbian, gay, bisexual and transgender people and the various expressions of gender that exist within the LGBT movement. The 2011 festival runs 1-7 August. The theme for this year's festival is “Openness” and the main festival area is Stockholm City Theatre, the Swedish House of Culture (Kulturhuset), and the park Kungsträdgården. The Stockholm Pride association is a non-profit organisation and all work with the festival takes place on a voluntary basis. The association's mission is to host the annual festival Stockholm Pride. www.stockholmpride.org

For more information, contact:
Lars Stugemo, CEO HiQ, ph. +46 8 588 90 000
Peter Häggström, Marketing Manager HiQ, ph. +46 8 588 90 000, +46 704 200103
Helena Hellström Gefwert, Press Officer, Stockholm Pride, ph. +46 760 337556 

HiQ is an IT and management consultancy company focusing on high-tech solutions in the fields of communications, software development and simulation technology. The company is a leading player in these fields and the Nordic region is its domestic market. HiQ employs more than 1,200 people at offices in the Nordic region and Russia. HiQ is listed on the NASDAQ OMX Stockholm Mid Cap. For more information, please visit www.hiq.se

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