HIQ STARTS PARTNERSHIP WITH ANJA AND TANJA! - GO BEHIND THE SCENES AT HIQ'S WEBPAGE IN FERUARY
In 2011 HiQ will be working with Alpine skiers Anja Pärson and Tanja Poutiainen from Finland. Among other things, HiQ’s own TV channel – Channel Q – will be behind the scenes at the Alpine Ski World Championship in Garmisch-Partenkirchen in February.
“Anja and Tanja are not only record-breaking skiers; they also stand for many of the same values that HiQ has, including achieving results and joy. Our partnerships should always reflect what we stand for but also create actual commercial benefits, and I’m convinced that this partnership will be excellent for our customers, our employees and for our brand in general,” says Lars Stugemo, President of HiQ.
When people visit HiQ.se during the Alpine Ski World Championships they will have access to exclusive behind-the-scenes material, Anja’s twitter updates and a video blog. HiQ is also building a new iPhone app that will allow users to follow Anja live from the starting gate. HiQ will also be visible on the ski jacket of Anja Pärson. In the spring HiQ will continue to use the partnership in recruiting activities at universities of technology in Sweden and Finland.
“It feels great and very exciting to be working with HiQ – a company with clear goals which I can relate to,” says Tanja Poutiainen, one of Finland’s most successful Alpine skiers and winner of the World Championship in both slalom and giant slalom.
“I can boast being at the very top for more than ten years. I’ve always set ambitious goals and worked hard to be the best. HiQ holds the same standards and it feels fantastic to work with a company that has the same drive as me. Together we will really make things happen,” says Anja Pärson whose awards include six Olympic medals and eleven World Championship medals.
Initially the partnerships with Anja and Tanja will continue for the rest of the season of which the World Championships in Germany, 7 – 20 February, will be a pinnacle.
For more information, please contact:
Peter Häggström, Marketing Manager HiQ mobile: +46 70 106 06 06, e-mail: peter.haggstrom@hiq.se
Jukka Rautio, Managing Director HiQ Finland, mobile: +358 – 408 271 142, e-mail: jukka.rautio@hiq.fi
HiQ is an IT and management consultancy company focusing on high-tech solutions in the fields of communications, software development and simulation technology. The company is a leading player in these fields and the Nordic region is its domestic market. HiQ employs more than 1,000 people at offices in the Nordic region and Eastern Europe. HiQ is listed on the NASDAQ OMX Stockholm Mid Cap. For more information, please visit www.hiq.se
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