The Gift Card market is undergoing unprecedented growth, particularly in Europe, both functionally and technologically. Today, it is one of the major drivers of cash flow balance for hotels. As a European leader in the hospitality technology, we continuously innovate our solutions to support hotels with new and enhancing approaches to the market. We are therefore delighted to partner with Accor, in this major initiative.

The partnership with Hoist enables us to address the market with a new and attractive offer for Gift Cards designed to serve all our hotels and brands in a comprehensive way.  The launch demonstrates the value of experiences and the increasing need to have something – a hotel break, a dinner with friends and family, a change of scene - to look forward to. In 2021 the need to be able to plan and anticipate something is more true than ever before.  Accor has an experience, a hotel and a brand for everyone, to meet the desires of how we live, work and play, and now that is an experience that we can gift.

Acentic is a great company with a long history of delivery and service excellence. We look forward to jointly increasing our presence in the EMEA hotel market, especially now that the industry needs technology more then ever to automate and personalize guest experiences. Acentic will bring further scale to our operations, particularly in the UK, Germany and France. Our existing partner hotels will benefit from that additional service proximity

Acentic understands the true value of combining experience, passion and innovation in the hospitality sector. Hoist’s product portfolio offers a truly guest-centric customized journey, sustained by strong in-house R&D resource. I am particularly excited about the opportunity to develop our presence in the Upscale, Resorts and Conferences segments and further expand our independent hotels portfolio. As part of Hoist Group, we can add further value to Acentic’s long-standing customer relationships

Comprising 20 very special offers, Program Phoenix is the broadest, most ambitious support program in the industry to date, and we are very proud to bring this to market today.“

This exciting evolution of Hoist Group towards business intelligence comes with our new positioning of the company – our tagline “we turn stays into returns” aims to show our commitment to this industry at all levels. We’re proud to have the full backing of our shareholders Malcolm Lindblom, Accent Equity and AP6 in our journey.

HotelEngine completes our PMS product suite by adding a full and reputed booking engine functionality. Having been active across the Nordic market for many years, HotelEngine has a reputation for following customer evolution and rapid technological changes in hotel distribution. Hoist Group looks forward to continuing to enhance the customer experience and improving hotel service quality.

We have been successful in serving our customers with booking engine and gift voucher functionalities combined with leading PMS systems across the Nordic region. We hope that our customers will be pleased that our products also will include seamless integration with Hoist Group’s extensive array of other hospitality solutions, such as PMS, mobile key, TV and WiFi portals.

We are very pleased that Apartment hotel Kide Ltd. trusts the products, knowledge and services of Hoist Group. We have over 20 years of experience in design, implementation, development and maintenance of the technical systems that are critical for a hotel business.

For us, Hoist Group is a clear and sensible choice as our service provider. It is an advantage to have all systems fully integrated from one single vendor. We wanted a long-term partner who is also constantly evolving technically, as well as a partner who is local and understands our operations as a hotelier. Hoist Group’s innovative digital and mobile solutions play a key role.

It is a great milestone in our development as a company to be able to attract such a reputable and knowledgeable institution as a growth partner. During the last couple of years Hoist Group has evolved to become the one-stop technology partner of the hospitality industry throughout EMEA. All our staff are excited by the opportunities provided by this digital journey, and the addition of AP6 as a co-owner will allow us to move even quicker towards our goals.

Hoist Group is focused on making fully integrated, reliable and competitive solutions available to our customers, ones which ensure high quality services along with end user satisfaction. Combining the knowhow and technology of both ALE and our business will allow us to offer a wider range of solutions, open new areas of development and reinforce our leadership as the one and only hospitality partner for hotels

The hospitality and healthcare markets are key verticals for ALE. We have over 20 years of success with customers in these industries. The partnership with Hoist Group is an essential step forward in further developing our market relevance as well as distribution coverage. It will allow us to create enhanced end-to-end solutions and services for customers in these key vertical markets