HONEST TEA ENLISTS PARENTS AND CHILDREN TO HELP PLANT 50,000 TREES THROUGH ARBOR DAY FOUNDATION PARTNERSHIP
(Bethesda, Md. – April 3, 2012) - Honest Tea®, the nation's top-selling organic bottled tea company, is partnering with the Arbor Day Foundation to plant 50,000 trees across the United States.
The “Be an Honest Kid” promotion seeks to educate children and their parents about the importance of reforestation and the critical role trees play in the environment, including cleaner air, safer drinking water and thriving wildlife populations. Through the newly refreshed website, www.Honest-Kids.com, parents and their children can select the region and state where they would like to support tree planting.
“The ‘Be an Honest Kid’ program is a fun way to get kids and their parents engaged in our tree planting efforts,” said Seth Goldman, co-founder & TeaEO of Honest Tea. “We’re also delighted to launch updated Honest Kids packaging with such a strong environmental message.”
Honest Tea makes conservation a priority in its own products. The new Honest Kids packaging reduces the amount of wood pulp used to create each carton by 13 percent. That will lead to an estimated savings of 300,000 lbs. of pulp this year alone. The new, more environmentally friendly packaging now features tree-themed artwork and games, as well as eco-tips contained on five collectible bookmarks. The tips geared towards children range from “turn off water while brushing your teeth,” to “play outside instead of on a screen.”
“My favorite eco-tip is ‘wipe your hands on cloth instead of paper towels,’ however I originally proposed ‘wipe your hands on your pants instead of paper towels:’ but I got overruled internally,” said Goldman. The final version reads “cloth” instead of paper.
“This creative partnership with Honest Tea will involve both parents and children in helping communities restore the trees they lost to natural disasters and drought,” said John Rosenow, chief executive of the Arbor Day Foundation.
All five Honest Kids' varieties – Appley Ever After, Goodness Grapeness, Berry Berry Good Lemonade, Tropical Tango Punch, Super Fruit Punch – will have different bookmarks with unique eco-tips.
For more information, visit www.honesttea.com. Follow Honest Tea on Twitter: @HonestTea and like us on Facebook: Facebook.com/HonestTea.
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About the Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation and education organization of one million members, with the mission to inspire people to plant, nurture and celebrate trees. More information on the Foundation and its programs can be found at arborday.org.
For More Information:
Honest Tea / Dan Forman / 301-652-3556 / dforman@honesttea.com
Arbor Day Foundation / Sean Barry / 402-473-9563 / sbarry@arborday.org
About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are ‘just a tad’ sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, and Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to receiving an “A+” and being named one of The Better World Shopping Guide's "Twenty Best Companies on the Planet based on overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.
