“We’ve been a longtime investor in the Fair Trade seal, and the values it represents,” said Honest Tea co-founder and TeaEO Seth Goldman. “We endorse Fair Trade USA’s Fair Trade for All vision, with its commitment to expand the reach and impact of Fair Trade by broadening the kinds of growers who can be certified , while maintaining the rigorous standards for working conditions and community development premiums.”

“The ‘Be an Honest Kid’ program is a fun way to get kids and their parents engaged in our tree planting efforts. We’re also delighted to launch updated Honest Kids packaging with such a strong environmental message.”