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Travel PR specialising within the ski industry and summer mountain destinations.

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What’s New in the Austrian Tirol for Ski 2013-14

As the 2013-14 ski season approaches, it’s time to unveil the latest news from across the Austrian Tirol region, including new hotels, flights, mountain restaurants, improvements to ski lift infrastructure and tour operator additions.Last season, the Tirol region achieved some of the best results to date, with almost 5.4 million arrivals (+2.1%) during 2012-13. In winter the UK market is the third most important for tourism in Tirol after Germany and the Netherlands. Last season the number of arrivals from the UK increased by 5%, the highest increase observed within the top 10 markets, with

May News, Traditions and Events from the Austrian Tirol

Springtime is here!After another epic ski season and with snow still falling in some parts of Tirol, it seems likely that the traditional custom of "Grasausläuten " will be carried out with more than usual energy this springtime. To awaken the spring grass from its winter sleep, local men and boys run through the meadows and fields from farm to farm ringing their cow bells and driving out the winter spirits!  The so-called ‘ringing out of the spring grass’ traditionally takes place on 23rd April, the Day of St.

March Ski Breaks For All Budgets

Skiing is never going to be the cheapest holiday on earth but it needn’t cost a fortune either. The choice and variety of holidays on offer in the Austrian Tirol means there is something to suit all budgets. This season Austria represents fantastic value for money, from affordable mountain restaurants to competitive lift pass prices. And with amazing snow conditions at the moment, that’s something money can’t buy! The Tirol Tourist Board has chosen the best picks this March from UK tour operators, whether your budget is under £400 or over £1000.UNDER £400 – SKIWELT AT YOUR FEET Searching

Late Summer in the Austrian Tirol

With summer nearly over before it has truly begun, there is still time to head off for a late summer break before the leaves start falling and the nights draw inWe’ve come up with 5 top reasons why the Tirol region of Austria is perfect for a late August or September break. 1. Rural traditions – at the end of the summer the cattle return from the alpine pastures, during the ‘Almabtrieb’ festivals and celebrated with music, local delicacies. Click here  to watch a video of the Almabtrieb in the Zillertal. 2. Spectacular Scenery – the mountain landscape of

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