Hufvudstaden welcomes Swatch to Bibliotekstan
The watch brand Swatch will open a new store at Smålandsgatan 20 in Bibliotekstan in the spring of 2025. The 60-square-meter space invites visitors into Swatch's playful world, where sporty design meets advanced technology.Swatch is a Swiss watch brand renowned for its innovative, colourful, and affordable timepieces. Founded in 1983 by Nicolas Hayek, the brand is part of the Swatch Group, one of the world’s largest watch manufacturers, which also owns prestigious brands such as Omega, Longines, and Breguet. Swatch has become a global phenomenon, recognized in many countries. The brand is