Hufvudstaden welcomes Diesel to Bibliotekstan

Italian lifestyle brand Diesel is opening a flagshipstore in one of Hufvudstaden’s premises on Biblioteksgatan 12 in Bibliotekstan, Stockholm in the autumn of 2021. The store will a surface area of approximately 180sqm.

Diesel, founded in 1978 by Renzo Rosso, is an international lifestyle brand producing a wide-range collection of jeans, apparel, accessories and interiors with a strong focus and passion on denim. Over the years, Diesel has perfected the art of next level denim, centring its premise on innovative treatments, premium quality and craftsmanship. Each collection carries seasonal interpretations of market trends while keeping its philosophy true to its core: with the slogan For Successful Living, Diesel continues to stand for individuality, passion and self- expression.The brand today hosts more than 400 stores and 4500 point of sales worldwide.

- “We’re thrilled that Diesel is choosing Bibliotekstan as the destination for its latest store. The Diesel range is an ideal complement to our existing offering and will further strengthen Bibliotekstan as a shopping destination and meeting place”, says Emanuel Westin, Head of Business Development, Retail, at Hufvudstaden.

Diesel’s arrival supports the continued development of Bibliotekstan into Scandinavian’s leading meeting place for shopping, fashion, and culinary experiences.

For more information, please contact:

Josefin Alteby, Project Manager Marketing & PR, Hufvudstaden.

josefin.alteby@hufvudstaden.se

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