Hufvudstaden welcomes Closely to Kungsgatan

Up-and-coming lingerie brand Closely is set to open its first physical store – covering approximately 180 sqm – on Kungsgatan 4 in central Stockholm in the spring of 2022. Closely is a lingerie brand dedicated to functionality and sustainability.Closely was founded in 2019 by Tove Langseth and Filip Nilsson and has quickly established itself as a fresh, progressive alternative for underwear and sportswear in Sweden and other countries. The brand is focused on innovative design and functionality. The entire collection is designed to feel liberating and sensual and be as sustainable as