Hufvudstaden welcomes Icebug to Bibliotekstan

In the spring of 2024, Swedish shoe label Icebug will open a brand store of approximately 80 square metres at Norrlandsgatan 10 in Bibliotekstan, central Stockholm, which will be the brand’s first pure brand store in Stockholm. Icebug specialises in shoes for outdoor activities and winter conditions.Icebug was founded in 2001 by mother and son team Eliza Törnkvist and David Ekelund. Their business idea was to make reliable and grippy shoes so that more people could get out and enjoy nature. With its unique product, Icebug quickly established itself as a trusted brand in the footwear world,