New Balance opens flagship store on Kungsgatan in Stockholm
In 2025, New Balance will open a new store in Sweden, in Hufvudstaden’s property at Kungsgatan 6 in central Stockholm. The store will cover approximately 360 square metres and marks a strategic step in the brand’s continued expansion across the Nordic region. With this new location, New Balance strengthens its presence in Sweden while offering customers a deeper experience of the brand’s full product range and identity.Founded in 1906 in Boston, USA, New Balance is today one of the world’s leading athletic brands. With a strong focus on innovation, quality, and craftsmanship, the company