Hufvudstaden welcomes OBAYATY to Bibliotekstan
In December, the beauty brand OBAYATY will open a temporary store at Mäster Samuelsgatan 6 in Bibliotekstan. OBAYATY is a Swedish brand that creates skincare and makeup for men.OBAYATY celebrates a modern interpretation of masculinity through products where skincare meets cosmetics. Since its launch earlier in 2024, OBAYATY has challenged the traditional beauty industry with unique products for men. Founded in Max Martin’s studio in LA and developed in Stockholm, the brand is represented at Dover Street Market in Paris, Selfridges in London, Voo Store in Berlin, and Macando in Milan. Now,