Bayn Studio is opening to the public in Gävle as a centre for natural sugar reduction

Bayn Europe AB, a leading sugar reduction specialist, is soon to open Bayn Studio in Gävle, Sweden, as an innovation centre for product design and education regarding sugar reduction. The studio will also be a showroom for Bayn’s product EUREBA®, a natural solution for sugar and calorie reduction, and Bayn’s range of sugar reduced products. 

"Today most consumers are aware that sugar is a reason for obesity and diabetes 2. Bayn is striving to select and evaluate different fibre sources, like oat and apple, to replace sugar and create new recipes with a better taste for the health and wellness market. This is the main reason for us to invest in, and to open, Bayn Studio", says Lucy Dahlgren, CEO of Bayn Europe AB.

The Bayn Studio will have an academy open for workshops, for both consumers and companies, with the aim to increase knowledge about sugar reduction. It will also serve as a way for Bayn to get direct consumer feedback for new product development, and for their sustainable business development.  

"Bayn Studio will work as a solid knowledge transfer platform for our communication with both our customers and the public. We will invite our customers, i.e. food producers, to attend workshops and seminars about sugar reduction and solutions. At the same time, we will invite consumers and school children to come to Bayn Studio and experience making chocolate and sweets without added sugar", says Lucy Dahlgren.

Bayn Studio will also have a coffee corner where the public will be offered healthy and tasty cakes and sweets without added sugar.

"The studio will be used to educate the public about sugar reduction and to showcase our formulas and products without added sugar. We are moving our lab closer to the end-consumer, and can now have a direct dialog with the public about sugar reduction as a way of leading a healthier lifestyle. Our ambition is to connect food science, lifestyle ingredients and food producers to consumers and to let them experience our formulas and products for natural sugar reduction", says Lucy Dahlgren. 

The construction of Bayn Studio will start shortly, and the centre is planned to open after the summer. 

For more information, please contact Lucy Dahlgren, CEO, Bayn Europe AB, e-mail ld@bayn.se

About Bayn:

Bayn Europe is a Swedish knowledge and innovation company helping food producers around the world to meet the market demand for a healthier world. Bayn’s solutions reduce sugar in products and create new, naturally sweetened products with less calories. Bayn’s natural solutions are developed through scientific research and provide innovative, healthy recipes, made in close cooperation with the company’s customers across the global food industry.

Bayn is listed at Nasdaq Stockholm, First North, under the short name BAYN.

Mangold Fondkommission AB is the company Certified Adviser, phone. +46 8 5030 1550

For more information, visit www.bayn.se

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