HUMBLE GROUP PRESENTS NEW FINANCIAL TARGETS

The Board of Directors of Humble Group AB ("Humble" or the "Company") has today decided to adopt new financial targets. This decision is based on the structural development the Company has undergone since the previous targets were communicated on December 1, 2021. The new targets aim to reflect the Company's current objectives regarding growth and profitability, as well as to align with the Company's medium-term business plan. The targets and the Company's strategy will be presented at the Company's Capital Markets Day on September 19, 2024, in Stockholm.

New Medium-Term Financial Targets:

• Growth Target - Average net sales growth of at least 15 percent per year, primarily driven by organic growth.
• Profitability Target - EBIT margin of at least 10 percent.
• Capital Structure - Net debt in relation to EBITDA should not exceed 2.5 times. However, the Company may choose to exceed this level under special circumstances for short periods in connection with acquisitions.
• Dividend Policy - Surplus funds should be distributed to shareholders when free cash flow exceeds available investments in profitable growth. Dividend distribution to shareholders assumes that the capital structure target is met.

The new targets reflect Humble's ambition to continue growing and strengthening its market position as wells as the Company's focus on increased profitability and long-term financial stability. The targets also consider changing market conditions in combination with the Company's development and are designed to clearly mirror Humble's strategy of seizing growth opportunities. The objective is that the majority of the net sales increase should be attributable to organic growth, with strategic add-on acquisitions possibly occurring in the future after the debt level has reached a satisfactory level.

"The updated financial targets aim to provide the market with a clearer view of the Board's and the management's expectations and ambition to continue growing Humble with enhanced profitability in the medium term. We have sound prerequisites to significantly strengthen the operating margin in our subsidiaries henceforth and given the major scaling phase we have operated in over the past two years, we will also see a positive effect from the scalability of the operational cost base that we have invested in. " says Simon Petrén, CEO of Humble Group AB (publ).

Previous Financial Targets

• Growth: SEK 16 billion in proforma net sales with organic growth of at least 15% per year.
• Profitability: SEK 19 billion in adjusted proforma EBITA.
• Capital Structure: Net debt over adjusted EBITDA <2.5x - Net debt in relation to RTM (rolling twelve months) proforma adjusted EBITDA should not exceed 2.5 times. However, the Company may choose to exceed this level under special circumstances for short periods in connection with acquisitions.
• Dividend Policy: Surplus funds should be distributed to shareholders when free cash flow exceeds available investments in profitable growth. Dividend distribution to shareholders assumes that the capital structure target is met.

For more information, please contact:
Simon Petrén, CEO, Humble Group AB
Email: simon.petren@humblegroup.se

This information is such that Humble Group is required to publish in accordance with EU Market Abuse Regulation 596/2014. The information in this press release has been published by the above contact person, at the time specified by Humble Group's news distributor Cision at the time of publication of this press release.

About Humble
Humble Group is a Swedish FMCG group, which delivers next-generation consumer products that are better for people and the planet. Humble's business consists of the business segments Future Snacking, Quality Nutrition, Sustainable Care and Nordic Distribution, which have a profile within health and sustainability. The company strives to drive organic and structural growth through acquisitions and by utilizing synergies between the business entities. For more information visit http://www.humblegroup.se

Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE. FN Sweden AB is Humble's certified adviser.