BAYN STARTS SUGAR REDUCTION TREND IN THE PREMIUM MARKET

A new generation of sales competence has become an icebreaker ferrying Bayn to the position of Master Blender for the sugar reduction market in Stockholm.Bayn Europe is an independent Swedish developer of healthy sugar reduction. Bayn has developed sugar substitute solutions for ice cream, beverages, confectionery, and bakery products that optimize taste, texture and cost-in-use. The companies’ core competences are in sensory profiling and blend formulation for sugar substitutes. The effective, easy to use, high functioning blends have been extremely well-received from food producers in a