Hyundai Motor Lights up Milan with Innovative Installation Art
- ‘Fluidic – Sculpture in Motion’ to receive dramatic unveiling on April 8
April 2, 2013 - Hyundai Motor Company is set to mark its third consecutive year of involvement in Milan Design Week with an exciting and interactive light installation, inspired by the brand’s fluidic sculpture design language.
Reflecting the signature design featured on Hyundai cars, ‘Fluidic – Sculpture in Motion’, which will be unveiled at a press preview on April 8 in the Art Point Room of the ‘Temporary Museum for New Design’ in Milan, Italy, is on display throughout Milan Design Week (April 9 – 14, 2013). The unique installation, occupying 1,000 square meters and incorporating 12,000 luminescent spheres, creates dynamic virtual sculptures using lights, conveying the essence of fluidic sculpture – the inspirational role played by nature and the ability to continuously adapt to the changing environment.
The installation will be accompanied by a program of entertainment specially created by renowned German choreographer Nikeata Thompson, combining performance art, music and dance, which will be open to the public on April 13 and 14.
In addition to conveying Hyundai’s design language, the innovative installation will allow visitors to influence its constantly evolving shape. The installation senses human presence, allowing the creation of new and striking three-dimensional images that can be manipulated by gestures. More details on the installation will be released on April 8.
Hyundai at Milan Design Week
Press preview Monday April 8, 15:00-20:00
Hyundai event by invitation 19:00-21:00
Accredited media Tuesday April 9 – Friday April 12, 10:00–23:00
Public Saturday April 13 – Sunday April 14, 10:00–19:30
‘Fluidic Arts meet Fluidic Performance’ choreography event
Saturday April 13 DJ set 21:00-22:00
Sunday April 14 DJ set 15:00-16:00
Location Art Point Room - Superstudio Più, Via Tortona 27
Exhibition area 1,000 m2
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Contact
Global PR Team
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Twitter: @hmcglobalpr
About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 90,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at http://worldwide.hyundai.com and www.hyundaiglobalnews.com.
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