Hyundai Motor ready to take the action closer to the fans at UEFA Women's EURO 2013
- UEFA and Local Organising Committee (LOC) officials to use 96 Hyundai units
- Official vehicle handover ceremony takes place in Tjörn, Sweden
- Hyundai competition enables children to deliver official match ball
12 June 2013, Hyundai Motor Company, a UEFA EUROTOP partner, today helped kick-off preparations for the UEFA Women’s EURO 2013 Championship at the official vehicle handover ceremony in Tjörn, outside Gothenburg, Sweden.
Hyundai Motor delivered 96 units of its fleet including the flagship model i40 to UEFA and LOC, for use throughout the 19-day tournament, which takes place from 10th to 28th July. The vehicles with UEFA/Hyundai-branding will be used to transport the players, UEFA officials, referees, official event staff as well we VIP guests to the seven stadiums across the country.
Mark Hall, Marketing Director at Hyundai Motor Europe, commented: “The UEFA championships are some of the most dynamic, passionate and exciting football tournaments in the world. It’s these qualities that Hyundai Motor wants to bring to every aspect of its business, ensuring customer satisfaction at every touch point.”
The official ceremony was presided over by Roland Bägén, Marketing Director at Hyundai Sweden; Göran Havik, UEFA’s LOC Tournament Director; Bert Andersson, President of Gothenburg’s Football Association and UEFA’s LOC Chairman; as well as LOC Ambassador and former captain of the Swedish national team, Victoria Sandell Svensson.
Speaking at the official handover, Roland Bägén, Marketing Director at Hyundai Sweden, said: "Hyundai Motor has been a dedicated UEFA partner since 2000 and we are proud to supply the 96 vehicles to UEFA Women’s Euro 2013. We welcome all teams and fans to Sweden this summer and are convinced the tournament will be a great success."
UEFA’s LOC Tournament Director, Göran Havik, added: "We are looking forward to making the UEFA Women’s EURO 2013 the best women’s European Championship ever, and therefore we are very happy to have Hyundai with us as a partner on this journey.”
In addition to supplying the official vehicles of the tournament, Hyundai Motor will also be organising a unique competition for children between the ages of 10 and 14, enabling 25 lucky winners to deliver the official match ball at each game. One lucky child will be selected for every match to deliver the official match ball to the referee before kick-off.
There will also be interactive programs onsite at selected stadiums where fans may register for a test drive, or be part of a competition guessing the number of footballs in the backseat of a car. Via a prize draw, participants of these programs could win two match tickets to the finals.
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About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4,4 million vehicles globally in 2012. Hyundai Motor, which employs over 80.000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.
Further information about Hyundai Motor and its products is available at www.hyundai.com.
About Hyundai Motor Europe
The company designs, engineers and manufactures cars in Europe, specifically for European consumers. In 2012, Hyundai achieved European sales of 444.000 units, taking a new-car market share of 3,5%. Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe. And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which was shortlisted for Europe’s 2013 Car of the Year award and has won 14 awards throughout the region. Hyundai sells cars in 28 European countries across 2.500 outlets.
Hyundai offers its unique, Europe-only, Five Year Triple Care warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at www.hyundai.com/eu.
For individual information please contact:
Andreas Brozat James Parsons
Phone: +49-69-271472-412 Phone: +49-69-271472-402
abrozat@hyundai-europe.com jparsons@hyundai-europe.com
Contact
Global PR Team
82 (0)2 3464 2152 ~ 2160
Twitter: @hmcglobalpr
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