Hyundai Reveals New Brand Direction & Slogan At the 2011 Detroit Motor Show
- Hyundai defines new brand concept as ‘Modern Premium’ - 3-door coupe Veloster and Curb concept vehicle embrace new attitude - Hyundai to “provide new values by creating new possibilities with new thinking about our customers and our cars,” says Vice Chairman ChungHyundai Motor Company, the world’s fastest-growing automotive company by brand, officially announced its new brand direction and slogan today at the 2011 North American International Auto Show in Detroit. Hyundai’ new brand slogan will be “New Thinking. New Possibilities.” The new slogan encompasses Hyundai’s new