Halloween Sales to Reach a Record-Setting $8.0 Billion in 2012
Decorations will be the Fastest-Growing Segment as Consumers Relieve Pent-Up DemandAlthough recessionary woes still weigh on consumer spending, Americans are expected to be more liberal with holiday purchases in 2012, especially for Halloween. According to industry research firm IBISWorld, Halloween spending is expected to grow 10.7 percent from 2011 to reach a record-setting $8.0 billion, as more consumers participate in festivities and purchase small-ticket items like home decorations and candy. Furthermore, larger budgets will allow consumers to spend more on store-bought, ready-made