Three Cheers For Millennials!
Wine producers look to this demographic for upcoming trends in the alcoholic beverage sector.By IBISWorld Lead Industry Analyst Agata Kaczanowska As the youngest members of the Millennial cohort (also known as Generation Y) celebrate their twenty-first birthdays over the next five years, savvy wineries and vintners will look to this demographic for upcoming trends across the entire alcoholic beverage sector . The sheer size of Gen Y gives its members immense purchasing