ICA expands ICA To Go

Swedes are showing great interest in ready-prepared food and with the café and restaurant market growing faster than the grocery sector, ICA now hopes to gain more customers who eat lunch or breakfast out with its ICA To Go concept. ICA will open ten new ICA To Go stores over the coming two years and is to expand the concept as part of existing ICA stores. “We want to reach customers who want fresh, ready-prepared food to take out and eat straight away,” says Anders Svensson, CEO of ICA Sweden. “This is a way for us to increase our presence in towns and cities and make people’s lives