ICA’s pharmacy operations to be named Apotek Hjärtat and given a new logotype

In January, ICA Gruppen’s acquisition of Apotek Hjärtat was completed and during the spring Cura pharmacies and Apotek Hjärtat have been merged into a single company. It has now been decided that the new company will be named Apotek Hjärtat and have a new graphic profile which includes the ICA symbol as part of the new logotype.As a first step, all units within Cura pharmacies will be reprofiled. The work will begin in June and be completed by the end of the year. The remaining pharmacies will be rebranded with the new logotype during 2016. The first pharmacy to get the new profile will be