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Gameplay Interactive Unveils Poker Mahjong: A Thrilling Fusion of Poker and Mahjong

Gameplay Interactive, a rising name in the iGaming industry, announces the launch of its latest creation, Poker Mahjong. Combining the strategic depth of poker with the timeless allure of mahjong, this unique game is set to captivate players worldwide.A Revolutionary Gameplay Experience Poker Mahjong blends two classic games, offering a balanced challenge of strategy and luck. Players will navigate through rounds featuring poker-inspired betting mechanics while assembling winning mahjong hands, offering an exhilarating twist on traditional gameplay. “Our goal with Poker Mahjong was to

Strong Affiliates' First Stop in 2025: iGB Affiliate Barcelona

Strong Affiliates is ready to hit the ground running at iGB Affiliate 2025 in Barcelona. Booth E18 will be the meeting point if you want to turn opportunities into results.The lineup for 2025 speaks for itself: bold brands, unparalleled performance, and partnerships that grow stronger with every milestone. This isn’t business as usual. It’s a commitment to redefining what success looks like, together. Energy Meets Opportunity “Ah, Barcelona. A city bursting with energy, passion, and, let’s be honest, better weather than most of us are used to,” said Addison Roy, Affiliate Manager. “We

Kwiff Rolls Out Free Prize Wheel to Boost Player Engagement

Kwiff, the super-charged sports betting service, has launched its latest player enhancement — a free prize wheel that amplifies entertainment and engagement for players.This initiative reflects kwiff’s passion for providing best-in-class player experiences, seamlessly bringing together onsite enjoyment with cutting-edge sportsbook product development. First launched as part of the successful “12 Days of kwiffmas” campaign, the prize wheel presents players with a range of tailored gifts. These range from free bets to reload bonuses, designed to heighten anticipation and boost the value of

Sporting Risk Goes Live with Pragmatic Play

Sporting Risk, the experts in betting, forecasting and analytics in sport, has officially launched its content with Pragmatic Play. This pivotal partnership is delivering an elevated sports betting package for Pragmatic Play Sports customers.The content deal covers the best domestic football leagues, offering 42 player markets, 16 team markets, and 14 match markets, all combinable in a limitless number of pre-canned bet builders.  These can be price boosted and presented with stats-driven bet prompts to provide the end customer with the rationale and context for the bet. Sporting Risk

Belatra Releases Alchemical Adventure Make it Gold

Belatra Games, the specialist online slots developer, has crafted an intriguing alchemical adventure slot titled Make it Gold.The first release of 2025 is a captivating and visually stunning slot that welcomes players into the mysterious world of alchemy on a quest for the legendary Philosopher’s Stone. Set within an alchemist’s laboratory, the game’s key feature is the cascading reels where winning combinations vanish, allowing new symbols to drop and fill the spaces. This mechanic enables consecutive wins from a single spin, adding excitement and boosting the potential for substantial

7 Years of Affiliate Innovation: Affilka by SOFTSWISS Celebrates Anniversary

Today, on 15 January, SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates the 7th anniversary of its affiliate marketing platform and highlights some key product milestones.Launched in 2018, Affilka by SOFTSWISS  has quickly become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the

PG Soft Sponsors Exclusive Altitude Event to Celebrate Opening of ICE Barcelona

PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of Altitude: iGaming Edition. The event lays on a premier series of elite networking events for C-level executives and chief decision-makers in the iGaming industry.Hosted at several stunning, high-altitude venues across the world that coincide with leading global iGaming conferences, Altitude delivers an unrivalled space to inspire meaningful connections in a luxurious location. Guests will include influential executives from iGaming operators, affiliates, software and game providers, streamers,

GAMOMAT Set to Release The Book Beyond 2: The Quest for the Cipher Stone

GAMOMAT, one of the leading independent German software developers for slot games, is gearing up to release the second instalment of The Book Beyond: The Quest for the Cipher Stone on Thursday 23rd January 2025.Alex is back! This time, the journey takes players from Egypt across the Arabian Sea to the Indian subcontinent. As the sequel to The Book Beyond, it immerses players in a captivating adventure through the vibrant landscapes of Southern India. An absorbing soundtrack layered with exotic instruments ensures players will connect with the magnitude of the Book Beyond. The game

Boomerang Partners will Announce the Second Annual Golden Boomerang Awards at iGB Affiliate 2025 in Barcelona

Boomerang Partners , a rapidly growing global igaming company, is preparing to announce the launch of the second season of the Golden Boomerang Awards (GBA). This will occur at iGB Affiliate 2025 in Barcelona on January 21-22.Score big on GBA 2025 Golden Boomerang Awards is an annual global affiliate traffic tournament. Top affiliates from all over the world compete for the main award of the year, participate in the intermediate raffles and generate a lot of traffic. In 2025, the tournament's

What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS

How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.With around 25% of the world's population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey.

LalaStars Launches 'Lala Paws' Charity Project to Support Animals

Written by Lala Stars:At LalaStars, we’re proud to lead the way as the first affiliate program in our industry who launch a charity project for animals. We’re committed to making an impact—not just for our community, but for those who are in need. That’s why we’re excited to announce “Lala Paws ”, our special charity initiative during iGB Barcelona 2025 to support a local animal shelter. Every day, countless cats and dogs in shelters rely on the kindness of people to survive. Many of these animals have been abandoned or rescued, and they deserve love, care, and a

Salsa Technology Reinforces its Commitment to the Brazilian Market at ICE Barcelona 2025

Salsa Technology will participate in ICE Barcelona, one of the most significant events in the iGaming sector, taking place from 20th to 22nd January at Fira Barcelona Gran Via, Spain. During the show, Salsa Technology will further strengthen its position as the strategic partner for companies wishing to operate in Brazil, the third-largest market in the world.Salsa Technology has been continuously investing in excellence and innovation to meet the demands of its partners and the Brazilian market. In addition to complying with the federal regulation of the Betting Management System (Sigap)

Spinomenal Increases Italian Presence with Betflag Collaboration

Spinomenal, the leading iGaming content provider, has increased its presence in the regulated Italian market by signing a new content agreement with the leading operator, Betflag.it, part of the esteemed Italian giant GBO Group.Spinomenal’s wonderful array of slot games will help raise Betflag’s online casino offering to new heights. The games are being added to the online casino suite via Light & Wonder’s OpenGaming™ platform. Some of the titles now seamlessly available for Italian players inlude Book of Rebirth, Queen Of Fire, Times of Egypt, Dark Wolf and WildFire Fruits. Lior Shvartz,

PG Soft Celebrates Chinese New Year with Fortune Snake Release

PG Soft, a world-class digital mobile games company, is celebrating the Chinese New Year of the Snake with the release of its aptly named title, Fortune Snake.Rapper Golden Scale headlines this groovy game that is presented within a three-reel and three row frame (3 rows in reels 1 and 3, and 4 rows in reel 2). A perfectly curated mix of hip-hop beats and Asian-inspired melodies ensure players will feel in the party mood. Accompanying the lively Hip-hop playlist are an assortment of eye-catching symbols including Golden Ingots, Lanterns, Red Envelopes, Yin-Yang coins and Firecrackers - to

2025 Roadmap: Boomerang Partners Targets Growth in iGaming

Boomerang Partners  has shared its plans for 2025. This rapidly growing global company is preparing for new products and global expansion. After a successful 2024, it is ready to strengthen its position in iGaming with a key focus on sports betting. Boomerang is dedicated to empowering its business partners with the motto: "Live Without Limits," offering boundless opportunities for growth and success.Business Growth Objectives Boomerang has global plans to increase business performance. For these

SOFTSWISS Game Aggregator Certified for Peru Market

SOFTSWISS has successfully obtained compliance certification for the Peruvian market for its Game Aggregator, the largest content hub in the iGaming sector. This milestone solidifies the company’s position as one of the first technology providers ready to work under the country’s new regulatory framework.As part of Peru's revised Regulatory Framework, initiated in February 2024, all operators, platforms, game providers, and technical suppliers are required to obtain certification by 1 January 2025 to legally operate in the market. SOFTSWISS achieved this certification through GLI, an

SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs

SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, reveals key takeaways from a recent customer survey conducted by Kantar. The findings highlight the essential features operators prioritise when selecting casino platform software and game hubs.Lately, SOFTSWISS has shared the needs and expectations of iGaming operators when choosing a software supplier , revealed during a customer survey conducted in November 2024 by Kantar, the world’s leading analytics

GR8 Tech Granted Recognition Notice from Malta Gaming Authority

GR8 Tech has received a Recognition Notice from the Malta Gaming Authority (MGA), authorizing the platform provider to expand its product reach within Malta’s jurisdiction. This recognition grants GR8 Tech the same rights as a standard MGA B2B license, confirming the company’s compliance with regulatory standards and strengthening its position in the European iGaming market.With this license, GR8 Tech can offer its high-performance iGaming services, including Hyper Turnkey Solution, Sportsbook Turbo iFrame, and Infinite Casino Aggregation, to a broader audience. The company can now tap into

Hola, Barcelona! Meet Slotegrator at ICE Barcelona 2025

Slotegrator , a leading software and business solutions aggregator for the iGaming industry, is ready to showcase its innovative products at ICE Barcelona 2025, to be held from January 20 to 22 at the Fira Barcelona Gran Via Exhibition Centre.ICE Barcelona 2025 is the year’s biggest iGaming event, bringing together over 600 companies from around the world to present their cutting-edge technologies and engage in discussions on industry trends. You’ll be able to find Slotegrator at booth 2H42. Slotegrator is glad to present one of its most popular products at its

Supabet Launches in a League of Its Own

Get ready to kick off your affiliate game this year with Supabet, the latest sports-centric online casino brand brought to you by Mate Affiliates.Designed for affiliates who know how to play hard and score big, Supabet is here to deliver an electrifying blend of sports excitement and high-conversion potential. What Supabet Brings to Your Game Created by sports lovers for those who share the same passion, Supabet channels the energy of the game into a platform designed to engage and convert.  The ultimate tool to turn traffic into long-term engagement is here, built with one clear

Spinomenal Signs Content Deal with Italy’s Microgame

Spinomenal, the leading iGaming content provider, has added momentum to its Italian expansion strategy by signing a partnership with Microgame.Microgame is Italy's leading provider of Software, Technologies, Products and Services to operators in the regulated online and retail gaming industry. Thanks to more than 20 years of experience in the industry, Microgame is able to provide its more than 50 B2B customers with the best gaming solutions. As a result, Italian players will now have access to Spinomenal's premium casino content, featuring popular titles such as Poseidon’s Rising, Book of

Crypto Bettors Back Detroit Lions' Playoff Run with Surprising Confidence

As the NFL playoffs begin this weekend, cryptocurrency sportsbook Cloudbet  has observed an interesting trend: bettors are placing wagers on the Detroit Lions at levels comparable to those typically seen for past champions like the Kansas City Chiefs. The Lions, who concluded the regular season with a strong 15-2 record, have shifted from being longstanding underdogs to emerging as serious championship contenders."The betting patterns this year tell the story of Detroit's rise," says a Cloudbet spokesperson. "We're seeing equal betting volume on the Lions and

Deep Dive into Great AI in iGaming: GR8 Tech’s Risk Management Solutions

Artificial intelligence has emerged as the cornerstone of innovation in the iGaming sector, and GR8 Tech is at the forefront of this transformation. In the previous articles of this series, we delved into GR8 Tech’s AI Recommender and AI-driven CRM system.  Now, in the final instalment, we turn our focus to GR8 Tech’s AI-powered risk management systems, which are redefining how operators safeguard their platforms, optimise operations, and foster secure, fair environments for players. Building on the foundation laid in the earlier parts of this series, we now explore how GR8 Tech’s approach to

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