Esportes da Sorte Brings Brazilian Football Passion to Times Square During World Cup Opening Weekend
Esportes da Sorte, Brazil’s largest fully national sports betting platform, took the energy of Brazilian football fans to one of the world’s most iconic stages, with a high-impact activation displayed across the giant screens of Times Square in New York on the evenings of Saturday 13 and Sunday 14 June.Running in two continuous five-minute slots in the heart of Manhattan shortly after Brazil’s opening 2026 World Cup match, the campaign invited audiences in New York to join in a collective celebration, featuring the chant: “I am Brazilian, with great pride and great love”, connecting