Deep Dive into Great AI in iGaming: GR8 Tech’s AI Recommender
The buzz around artificial intelligence has reached a fever pitch, with industries scrambling to harness its potential. But amidst all the hype, the question remains: how is AI actually transforming the way we work, play, and interact?
At iGaming News, we’re exploring this question with GR8 Tech in a three-part series on AI in the iGaming industry. To kick things off, we are taking a deep dive into GR8 Tech’s AI-powered Recommender, which is set to reshape iGaming platforms.
What is an AI Recommender?
Before we dive in, let’s clarify what GR8 Tech’s AI Recommender brings to the table. Unlike generic recommendation systems, GR8 Tech’s Recommender is an in-house built, AI-driven engine that uses large machine learning models to enhance every aspect of the player experience.
From sportsbook menus and bet presets to casino categories and trending games, the Recommender personalizes every touchpoint of the platform. Its models span a wide range of functionalities, offering tailored suggestions for events, parlays, tournaments, bet amounts, and casino providers. The result? Players see what they want—before they even know they want it.
Personalisation at the Core: How GR8 Tech Reimagines the Player Journey
GR8 Tech’s AI recommender doesn’t just analyse player behaviour—it creates a journey that feels as though it’s crafted for each individual user. Imagine opening a sportsbook and instantly seeing a curated list of events, bets, and markets that align with your past preferences and current trends in your region. That’s the reality GR8 Tech delivers. Whether you’re a fan of American football or esports, the platform tailors its recommendations, drawing on insights from over 50 sports.
In the casino realm, the AI doesn’t stop at suggesting games. It evolves with the player, creating personalised lobbies and delivering real-time recommendations for bonuses, like free spins or cashback offers. These features aren’t static—they shift as the player’s behaviour changes, ensuring engagement remains high.
The technology also focuses on location, ensuring users are given recommendations based on their geographical locations and the tastes associated with that area.
GR8 Tech’s Head of Product (Sport), Vlad Andrusenko, highlights this localisation, saying:
"Our region-tailored Sportsbook content and Managed Trading Services allow operators to provide content that resonates with different audiences all over the World. We train our AI models separately for each client target region to maximize their revenue as well as player satisfaction.”
Navigating Complexity with Simplicity
While advanced technology like AI is transforming iGaming, there’s another cornerstone to a great platform: ease of use. Even the most powerful tools need intuitive interfaces to make an impact, and that’s why GR8 Tech’s sportsbook and casino platform prioritizes seamless navigation and ease of making changes that benefit the operators.
From clear menu layouts to filters that simplify the search for events, games, or betting options, the platform ensures that players can find what they’re looking for without frustration, streamlining onboarding and improving their engagement rate and loyalty to the operator. For the operator’s team, intuitive backend interfaces reduce the need for extensive training and allow for fine-tuning layouts and designs with no code, ensuring the platform stays aligned with changing player expectations.
Because great technology isn’t just about what it can do—it’s about how effortlessly it delivers.
Results That Speak for Themselves
These innovations translate directly into operator success. GR8 Tech’s clients report 15% increases in turnover and 10% gains in GGR, fuelled by the platform’s AI-driven personalisation and marketing synergies. The integration of advanced A/B testing allows operators to fine-tune their offerings, ensuring campaigns and recommendations are as effective as possible. These have a direct impact on the success of marketing, whether looking at email campaigns, SMS promotions or app-based marketing efforts.
As Raid Arfua, Head of AI at GR8 Tech, explains:
“AI language models are amazing at automating interactions and efficiently resolving queries while shaping conversations to individual user preferences and behaviours. By supporting multiple languages and platforms, we ensure every communication—whether via email, SMS, or app push—is personalised and effective.”
This adaptability not only supports operators’ revenue goals but also enhances player satisfaction across global markets.
Beyond the Numbers: Why GR8 Tech Stands Out
GR8 Tech’s AI isn’t just a tool; it’s an evolving system that continuously adapts to the needs of operators and players. This dedication to innovation hasn’t gone unnoticed. GR8 Tech was shortlisted for the AffPapa iGaming Awards 2024 and the SBC North America Awards 2024. At the SiGMA Eurasia 2024, the company won Best Online Sportsbook Provider and earned nominations for Best Marketing Campaign and Best CEO.
To future-proof your sportsbook or casino platform, contact GR8 Tech to learn more about integrating AI into your operations.
In our next article with GR8 Tech, we’ll explore GR8 Tech’s AI applications in CRM! Stay tuned!
