22Bet Partners Brings Football-Themed Stand Concept to iGB Live London

At iGB Live London, 22Bet Partners will welcome attendees to its football-inspired stand at J60. Built around the energy and culture of the game, the space blends interactive experiences, networking areas, and a bold visual identity that reflects football’s global appeal.

Attendees will have the chance to meet the 22Bet Partners team, explore potential collaborations, and enjoy a distinctive exhibition experience throughout the event.

A Stand Designed Around the Game

At iGB Live London, 22Bet Partners will showcase a stand centred on one of the world’s most popular sports. Positioned at J60, the space combines football-themed design with dedicated zones for meetings and networking.

The stand is built in the brand’s signature teal, white, and red palette, featuring a full-size football goal and artificial pitch as its central attraction. Integrated bar-style seating areas provide a relaxed setting for conversations and business discussions across the show.

Pitch markings, football-inspired graphics, and large-scale branding unify the design, while an elevated, stadium-inspired structure enhances visibility across the exhibition floor and strengthens the overall concept.

The result is a space that balances creative design with functionality, giving visitors a place to connect with the 22Bet Partners team, discuss partnerships, and experience the brand’s football-driven identity up close.

Fan Corner Experience Zone

A key highlight of the stand is the Fan Corner photo zone, created to reflect the football theme of the booth. The area gives visitors a dedicated space to capture moments from their visit to Stand J60.

With immersive décor and interactive design elements, the zone offers a memorable backdrop for photos. Whether attending meetings, networking, or exploring the stand, guests are encouraged to stop by and be part of the 22Bet Partners experience.

The Return of the Iconic Bears

A standout attraction at the booth is the return of 22Bet Partners’ well-known bear mascots, previously seen at major industry events in Dubai, Barcelona, and Rome. For iGB Live London, the bears return with a football twist—now dressed in the colours of real clubs for the first time.

Two bears, two teams, two kits, marking the beginning of a wider themed collection inspired by football culture.

Details on how to obtain these limited-edition figures will be available exclusively at Stand J60.

London-Only Merchandise Drop

22Bet Partners will also debut a limited-edition merchandise range exclusively at iGB Live London. Inspired by football culture and designed specifically for the event, the collection reflects the same creative direction as the stand itself.

Available only in London, the drop is expected to draw strong interest from attendees, with early visits to Stand J60 encouraged to avoid missing out.