65% of Casino Players Prefer App-based Products

New research from online casino offers aggregator, casinosites.ltd.uk, has highlighted that over 65% of UK players prefer to play casino games via an app-based product.

While it is no surprise that more people are gambling on mobile, the growth is, according to casinosites.ltd.uk, "surprisingly rapid".

The rise in mobile gambling over the past five years has been driven by the increasing use of smartphones and the availability of the Internet. This, paired with more smartphone companies allowing gambling apps in their app stores, has seen online casino apps become heavily in demand slowly over time. But, in the last 12 months, this seems to have hit an all-time high. Increased smartphone penetration, brand awareness, mobile data availability, and the ability to transact from a mobile device are huge benefits driving the demand of apps.

"We are living in an unprecedented era of gambling technology, with virtual reality casinos, mobile gaming apps, and a slew of other innovations pushing the industry's boundaries. Gambling's potential future is rapidly becoming more creative and advanced as small advances accumulate into large changes over time. Apps sit at the centre of these innovations. This is why at casinosites.ltd.uk, we are focusing on online casino apps heavily in 2023. From recent surveys into casino player behaviours, it has become evident that games and promotions on apps are by far the favoured option".

About casinosites.ltd.uk

Casinosites.ltd.uk is an online platform where players can access up-to-the-minute deals from the country's leading casino sites. The business has partnered with established brands such as Ladbrokes Casino and Unibet Casino, as well as new and innovative operators, providing consumers with a 360 view of their online casino options.