Adult Content and T2E Games: Unique Methods of Online Casino Ads

Alanbase constantly follows the trends in the world of iGaming, so it cannot ignore new trends in online casino promotion.

The world of online casinos is a battlefield for players’ attention, and standard advertising methods do not always cope with this task. In order to really hook the modern user, brands have to come up with something much bolder and unexpected.

This approach allows you to kill two birds with one stone because every out-of-the-box ad integration is an information occasion, which is quickly picked up by the media and Telegram channels of the industry and gives you additional (often free) advertising. And when you do seeding using that information post, they look more native and convert better.

In this article, Alanbase will examine unconventional advertising strategies that can expand your audience and increase casino player loyalty.

Promotion through Adult Based Websites

It’s no secret that a large number of people who view adult content are predominantly men but the data reviewed shows a surprising 36% of viewers are female.

Of course, there is a casino audience among them, and some brands quickly realize this. The fastest were 1win and Mostbet, which began to order the integration of their logo into the videos. To be more precise, 1win came up with it first, and then Mosbet decided not to “copy-paste” but let’s not talk about this. The adult video celebrities play slots right during the video, and the logo rotates in the corner of the frame, which is replaced by a promo code.

In addition to classic prerolls, props with the casino brand, such as a T-shirt or pillow, may appear in the frame. They are impossible not to pay attention to, and they are easily imprinted in memory, thereby increasing brand recognition.

Advertising on celebrities’ adult-themed blogs

In addition to videos on orange YouTube, many celebrity stars have their own blogs on other platforms like Instagram. Some of them even become brand ambassadors for brands, such as Luxury Girl did with Pari Match more recently.

In addition to the Pari Match case, there are others. For example, Eva Elfie, whose account has over 4.5 million followers, now represents the 1xbet brand. Eva is one of the most popular adult actresses online in this sector. Her account is also hosted in English, thus attracting a mainly Tier-1 Geo audience.