An Interview with Mares Shamzhy, CEO of LalaStars

We recently had the privilege of speaking with Mares Shamzhy, CEO and Partner at LalaStars. In our conversation, Mares provided valuable insights into how LalaStars leverages innovation to enhance player engagement, foster loyalty, and drive efficiency.

Focusing on developments over the past few months, he highlighted four key features that have delivered measurable benefits to players, operators, and affiliate partners.

Here’s what we learned:

1. Time-Sensitive Welcome Bonus: Solving the Hesitation Problem

The Challenge:
In the fast-paced world of online gaming, hesitation can be costly. Research reveals that players typically decide whether to make their first deposit within the first few minutes of signing up (35 seconds to 7+ minutes on average). If they delay, the likelihood of them leaving "to think about it" and never returning increases significantly.

The Solution:
LalaStars addresses this challenge with a Time-Sensitive Welcome Bonus, offering players an enhanced wager-free bonus if they make their first deposit within 15 minutes of registration.

How It Works:

New players receive a limited-time offer after registration: deposit within 15 minutes to unlock an enhanced wager-free bonus.

The countdown creates urgency, motivating players to act quickly while excitement is high, reducing drop-offs and missed opportunities.

Key Outcomes:

1. Higher Conversion: More players deposit immediately after registering.
2. Better Experience: The bonus enhances the onboarding process with a timely reward.
3. Proven Impact: Conversion rates from registration to deposit rose by 24.6% in Tier-1 markets.

By addressing hesitation head-on, this feature transforms initial curiosity into action, benefiting both players and operators alike.

2. Risk-Free Bonus for Casino Players: Eliminating First-Time Deposit Anxiety

The Challenge:
For new casino players, the fear of losing their first deposit can be a significant barrier to entry. This hesitation often prevents players from engaging fully with the platform, impacting conversion rates and limiting player retention.

The Solution:
Introducing a Risk-Free Bonus, inspired by the sports betting model but tailored for casinos. Players receive a money-back guarantee if they fail to double their first deposit within 24 hours, creating a no-risk environment for new users.

How It Works:

1. Upon their first deposit, players are reassured with a guarantee: if they don’t double their funds within 24 hours, they get their money back.
2. This eliminates the fear of loss, encouraging players to try the casino and engage with games confidently.

Key Outcomes:

1. For Players: A sense of security reduces hesitation, making it easier for them to deposit and explore.
2. For Operators: Structured bonus conditions lower overall costs compared to traditional first-deposit offers.
3. For Affiliates: A standout USP attracts more players, simplifying traffic acquisition and reducing costs.

This feature bridges the gap between hesitation and action, building trust and engagement with new players.

3. Personalized Game Recommendations with AI: Enhancing the Player Journey

The Challenge:
In a crowded marketplace, retaining player interest requires more than just offering a variety of games. Generic recommendations often fail to resonate, leading to lower engagement and missed revenue opportunities.

The Solution:
We use AI-powered game recommendations to deliver a personalized gaming experience tailored to each player’s preferences and behavior.

How It Works:

The AI analyzes player preferences — like favorite themes, stakes, or game styles — and recommends games that match their interests. For example, a fan of high-stakes fruit slots might be shown a progressive jackpot game with a similar theme.

Key Outcomes:

1. For Players: Tailored suggestions boost engagement and help them discover new games they’ll love.
2. For Operators: Promotes games with better terms or RTP/volatility, optimizing costs and increasing profitability.

By tailoring content to individual preferences, this innovation fosters loyalty while optimizing operational efficiency.

4. AI-Powered Outreach for “No-Deposit Users”: Turning Interest into Action

The Challenge:
Many players register but fail to deposit within the first 24 hours, leaving potential revenue on the table. Manually reaching out to these users is both time-consuming and costly, especially at scale.

The Solution:
LalaStars employs an AI-driven call system to re-engage these players with personalized offers, such as enhanced bonuses or assistance in making their first deposit.

How It Works:

1. If a player doesn’t deposit within 24 hours, an AI system triggers an automated call.
2. The AI offers tailored incentives or guidance to simplify the deposit process.
3. If the player has additional questions, the AI seamlessly transfers them to a live operator for further support.

Key Outcomes:

1. Efficiency: Boosts first deposits from inactive users by 13%.
2. Cost-Effectiveness: Automated calls reduce costs by over 3000% compared to live operator outreach.
3. Scalability: The system handles large volumes of calls without additional staffing.

This feature converts passive interest into active participation, enhancing player acquisition while keeping costs under control.

Looking Ahead

These are just a few of the innovations introduced by LalaStars this year. With 2025 on the horizon, the team is committed to further investments in groundbreaking features that will set new standards in the online gaming industry.

“Innovation is no longer a luxury; it’s a necessity and a benchmark in online gambling. We’ll continue to dedicate resources to stay ahead in this dynamic industry,” says Mares Shamzhy.