Betr Looks to Reinvent US Fantasy Sports Apps with Microbetting
Microbetting seems to be the next big thing in sports betting, with sportsbooks even offering micro-fantasy DFS plays that enlist athletes for just seconds or minutes. While old fantasy giants like DraftKings and FanDuel are embracing this new trend, platforms like Betr hope to make it their entire brand, with help from influencer co-owners like Jake Paul.
Microbetting Explained
Microbetting is where spectators place a wager on an in-game event. Think of a prop bet like “which team will score the next 3-pointer,” but it’s prompted, bet on, and settled while the game is running. It’s only possible thanks to low-latency technology, including AI, to identify the market opportunities and serve them to bettors before the moment has passed. For more on how latency works, TechTarget explains here.
It’s perfect for mobile generations who don’t want to call their shots hours, months, or days beforehand. Microbetting is often available and accessible through live streams of the sport, with pop-ups that the viewer can choose to engage with. Both approaches cater to modern customers who value speed and interactivity in their digital services.
In fantasy sports, micro-fantasy betting takes this approach and uses it to slice DFS into even thinner moments. DFS enthusiasts don’t have to wait a whole day for the stats to settle; they pick athletes for a single football possession, a single basketball quarter, or the next minute of a UFC fight. For example, the recent Super Bowl LX saw nearly 30% of total bets happen after kickoff, with many of those being microbets on game moments like drives.
How Betr Disrupted US Fantasy Sports
Founded by Jake Paul and Joey Levy, Betr was created in 2022 with a goal to “disrupt legacy gambling” by becoming the first direct-to-consumer platform all-in on microbetting. That, combined with Paul’s influencer status, meant they could launch a platform that attracts users with low marketing costs, then give them fast betting results that weren’t available at other sportsbooks at the time. Promotions also played a role in acquiring an audience, getting started with a Betr promo for new users that gives them $10 out of the gate and 50% deposit matching up to $200.
While they primarily focus on the Big Four leagues (NFL, NBA, MLB, NHL), they’ve since expanded to cover soccer, tennis, and UFC, given Paul’s own fighting connections. More recently, they are also launching prediction markets, as reported by SiGMA. The platform is also split into distinct services – Betr Sportsbook for sports betting, a social sportsbook for competing bets against friends for bragging rights, Betr Picks for Daily Fantasy Sports, and the Betr Arcade for competitive peer-to-peer gaming with cash rewards.
While fantasy sports paved the way for broader betting legalization in the US, it’s still a growing industry as News.cision has covered in the past. Apps like Betr think that growth will come from a social media-style following that bets on moment-to-moment gameplay. As of 2026, the big sportsbooks have pivoted toward similar markets, so it seems that Betr was correct that microbetting has its place in the future of DFS.
