Betting.bet Makes ‘Significant’ Investment into Horse Racing Sponsorships
International gambling aggregator, betting.bet, has announced details of a significant investment into horse racing sponsorships. The company, which is eager to support the industry following the effects of the pandemic, has sponsored several feature races at multiple UK courses.
Just a few days ago, Plumpton Racecourse hosted the 'Betting.bet Sussex Champion Handicap Chase', one of Pumpton's feature races of the season. This capped off several raceday sponsorships at the course.
As part of the campaign, betting.bet utilised branding space with their iconic bold logo adorned across the course and venue. This will remain at Plumpton and other racecourse locations for the entire season.
Betting.bet branding at Plumpton Racecourse
“Horse racing is one of the few remaining British pastimes and has always been associated with betting. It was essential that we invested in the sport not only for brand awareness but to support the racing industry that has suffered more than most through the pandemic” comments betting.bet Director, Steve Gummer.
Betting.bet also partnered with Exeter Racecourse for the betting.bet full racecard sponsorship in December, which included the Betting.bet Handicap Chase. This was televised live on Sky Sports.
Betting.bet will soon make its first appearance at Ripon Racecourse with the feature race, the Betting.bet Handicap Stakes, also televised on Sky Sports. The Betting.Bet Live Racing Odds Stakes will take place at Exeter just a month later.
“We are excited to partner with Ripon Racecourse. We look to build a strong partnership with the racecourse and have scheduled multiple Raceday sponsorships and annual course branding. It has been a pleasure to work with the marketing manager, Jonathan Mullins, who has gone beyond to ensure we maximise the opportunity provided. We are excited to add further dates to our sponsorship calendar’.
In August, betting.bet venture up North with a full card sponsorship at Hamilton Racecourse. Seven races on the evening include the Betting.bet Stakes. On the evening, betting.bet will be donating a race to a chosen charity, as well as 20 tickets. Racing will be live on Racing TV.
The Parade Ring at Plumpton Racecourse
“We are working on several further deals, including a feature race at the 2023 Cheltenham Festival, which will be the pinnacle of our horse racing partnerships. We will be confirming additional partnerships with Chelmsford City Racecourse, Dundalk, Bath and various other racecourses shortly”
With significant partnerships in place, the betting.bet brand will increase its awareness and engage the racing and betting community. In light of this, betting.bet will introduce a dedicated racing section to its site, offering race cards, results, tips, market movers, live odds and much more for its user community.
