Boomerang and FUMMA – The Story of Successful Partnership
Boomerang Partners continues to influence the development of the affiliate marketing industry. In 2024, the company achieved fivefold (5x) growth in its betting segment. At the same time, the number of sports betting offers surged more than 6 times. These and other achievements have made Boomerang a preferred partner for performance-driven companies. One of them is the IT Universe team, operating as part of FUMMA LTD, a leader in high-quality sports traffic.
Partnership overview
FUMMA LTD, formerly IT Universe, has collaborated with Boomerang Partners for over two years. Over this time, the company has increased its focus on sports traffic. Its earnings rose by 18 times in 2024 alone. Today, FUMMA actively drives traffic to 9 Boomerang products.
Sanan Kamilli, Head of Sales and Business Development at FUMMA LTD, shared:
“Boomerang’s sportsbook-focused affiliate program aligns perfectly with our target audience. It enables us to generate high-quality traffic that converts exceptionally well. We had multi-million campaigns together, and I’m talking about monster numbers. So we are proud and happy to have Boomerang as our partners.”
Boomerang’s winning formula
Boomerang empowers partners with the tools, expertise, and support needed to thrive. Key elements of the partnership include:
- Diverse portfolio. Boomerang offers access to a vast range of sportsbook brands. They work in 35+ GEOs and provide good conversion rates;
- Data-driven insights. Regular data sharing and optimization sessions allow campaigns to be fine-tuned for maximum performance;
- Industry expertise. Boomerang has a strong foundation in the sportsbook vertical. The company offers solutions designed to deliver measurable success.
Sanan emphasized, “Boomerang is committed to transparency and collaboration. This allows us to optimize campaigns, which leads to impressive results.”
Results delivered
“The partnership with Boomerang Partners has driven transformative outcomes for FUMMA’s campaigns,” said Sanan.
The facts speak for themselves:
- Scaling sports traffic. With Boomerang, FUMMA increased its sports betting traffic by 18 times in 2024;
- Revenue growth. Customized campaigns and data-driven strategies significantly boosted revenue across multiple GEOs;
- Operational excellence. Boomerang provided robust tracking tools and proactive support. These ensure smooth campaign execution and minimal downtime.
Julia Makarova, Head of Affiliates of Boomerang Partners says:
“FUMMA is an example of a reliable partner focused on results. We are interested in stable and mutually beneficial growth in sports traffic. We provide our partners with detailed analytics, promotional materials, and round-the-clock support. They, in turn, supply us with quality traffic. This is an excellent demonstration of a situation when both parties benefit from partnership.”
Personal touch and events
FUMMA’s collaboration with Boomerang Partners extends beyond campaigns. Sanan noted the personal approach, care, and passion that define Boomerang’s team. This strong relationship was further cemented through participation in industry events. These are iGB London, SBC Lisbon, and especially the Golden Boomerang Awards in Cyprus, where IT Universe (FUMMA’s company) was honored for its innovative campaigns.
Sanan added:
“Meeting Boomerang’s founders and team at these events reinforced my belief in their dedication and passion. All of this is pivotal to their success.”
The future and prospects
FUMMA’s partnership with Boomerang Partners has been crucial to this company’s success. It showcases the power of expertise and a shared commitment to top results.
The future looks promising for FUMMA and Boomerang.
“We want to launch even more successful campaigns with Boomerang and achieve great results together,” Sanan concluded.
