BOYLE Sports Enhances Football Betting Offering Through Sporting Risk Partnership

Sports analytics specialist Sporting Risk has entered into a partnership with BOYLE Sports, bringing a suite of advanced pricing and betting products to the operator’s sportsbook platform.

Under the agreement, BOYLE Sports will integrate Sporting Risk’s Player Props, Pre-canned BetBuilder and next-generation player-focused in-play BetBuilder products. The move is designed to expand the operator’s player market coverage and increase betting combinations available to customers across the UK and Ireland.

The partnership also introduces a range of innovative features, including in-play multis and micromarkets, supported by player betting markets across more than 150 competitions worldwide. The enhanced offering aims to provide bettors with more dynamic opportunities during live events, driven by real-time action and evolving market trends.

Andy Phillips, CBDO at Sporting Risk, said:

“It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added:

“Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”