Brazil Sees Major Spike in Women's Sport Betting

Online sports bettors in Brazil are showing an increased interest in woman's sports, according to various industry figureheads.

Sports betting on women's championships, particularly football, increased 139% in 2022 over 2021. Casa de Apostas, a sports betting company, announced the figure, citing technical, distribution, and advertising returns as the reasons for the increase. 

"The industry has grown as a whole. The visibility around sports broadcasts and social media is massive. And, as it should be, the bets around these competitions also gained prominence", said Hans Schleier, marketing director of the company.

Other brands have also noticed an increase in female participation in the sector. Women's competitions drew three times as much interest in 2022 as they did the previous year, according to Esportes da Sorte. These figures are expected to rise even further because the Women's World Cup will be held in Australia and New Zealand in 2023.

"All the disclosure made by the media is reflected in this return. It is worth adding that the semifinals of the last Brazilian Championship had four clubs with huge supporters, as is the case of Flamengo x Internacional and Corinthians x Palmeiras", said Darwin Filho, CEO of Esportes da Sorte.

"There was also the presence of Corinthians and Palmeiras in the last edition of Libertadores Feminina. This also contributed to these accesses", he added.

Betting.bet, an online betting site that aggregates the latest betting offers in Brazil, has also noticed a growing appetite for woman's sports betting in Brazil.

"We have noticed a huge spike in the number of our users seeking Brazil online betting promotions for markets involving woman's sports. With women's sports being invested in globally, it's truly great to see. As well as a rise in bets being placed on women's sports, we have also seen a rise in the number of female players utilising our platform.