CasinoPro - Future of Sweden’s Online Casino & Gambling Regulations: An Interview with a Key Figure Behind The Brand
Sweden’s gambling sector is undergoing yet another significant shift. On February 20, 2025, the Swedish government announced a comprehensive review of the Gambling Act, a move that could reshape the market for operators, affiliates, and players alike. To understand the implications, we spoke with Johan Svensson, CEO of Raketech and a key figure behind Casinopro.se, one of Sweden’s leading sites for comparing regulated online casinos.
Who is CasinoPro.se?
Casinopro.se is an affiliate site guiding Swedish players through the regulated online gambling landscape. The platform provides detailed casino comparisons, expert reviews, and free-to-play slots, all tailored to Sweden’s strict regulatory framework. By exclusively partnering with operators licensed by the Swedish Gambling Authority, Casinopro.se ensures a safe and transparent gaming experience for its users.
In addition to casino comparisons, Casinopro.se offers insights to help players understand wagering requirements, explore welcome bonuses, and access free-to-play slots without having to commit to anything. As a part of the Raketech network, the platform leverages industry expertise and advanced technology to remain at the forefront of Sweden’s evolving gambling market, offering players a trusted destination for secure and regulated gaming experiences.
Tightening the Regulatory Framework
The re-regulation of Sweden’s gambling market in 2019 aimed to create a fairer, safer ecosystem, yet certain loopholes have allowed unlicensed operators to continue targeting Swedish players. Svensson welcomes the government’s latest review, seeing it as a necessary evolution of the framework.
“The review of the Gambling Act is a significant step forward. Sweden’s gambling market has been tightly regulated since 2019, but there have been gaps - especially around unlicensed operators exploiting loopholes like the directional criterion. This review signals a commitment to tightening those gaps, which is great for consumer protection and for legitimate affiliates who operate within the regulated framework,” he explains.
A key issue under review is the so-called directional criterion, which determines whether a gambling site is targeting Swedish players based on its language and currency options. Unlicensed platforms often circumvent the rules by operating in English or using euros instead of Swedish kronor, but still attract Swedish players.
“It’s a game-changer for affiliates and operators alike. If the review closes that loophole, it’ll make it easier for regulators to block black market sites and push traffic toward licensed operators - exactly the kind of ecosystem Casinopro.se thrives in,” Svensson states.
Affiliate Marketing in Sweden’s Expanding iGaming Industry
The regulated gambling sector in Sweden continues to grow, with total gross gaming revenue (GGR) reaching approximately 27.8 billion SEK in 2024 - an increase of 2.6% from the previous year. Casinopro.se plays a crucial role in this ecosystem, connecting players with trustworthy operators.
“That growth is a testament to the strength of Sweden’s regulated market, and affiliates like Casinopro.se play a crucial role in driving it. We’re a bridge between players and licensed operators, offering transparency and choice. Our platform helps players navigate welcome offers, compare casinos, and even try free-to-play slots - all within the regulated space,” Svensson says.
In addition to facilitating access to licensed casinos, Casinopro.se prioritizes consumer protection. Recent regulatory updates, such as the December 2024 changes allowing operators to monitor accounts for match-fixing, underscore Sweden’s commitment to responsible gambling. Casinopro.se fully supports these efforts by ensuring that it only partners with licensed casinos that adhere to strict consumer protection standards.
Sweden’s Gambling Landscape: What’s Next?
With extensive experience at Raketech, including a return to the CEO role in May 2024, Svensson is well-versed in the evolving regulatory landscape. His leadership has positioned Casinopro.se at the forefront of compliance and innovation.
“My focus has always been on strategic growth and running things efficiently, and that carries over to Casinopro.se. With the regulatory landscape shifting, we’re doubling down on innovation - enhancing our comparison tools, expanding our content, and ensuring we’re ahead of compliance trends,” he says.
As Sweden tightens its grip on unlicensed operators, Casinopro.se is preparing for a future where trust and compliance are paramount.
We’re excited about the opportunities ahead. As the review progresses, we’ll keep refining our platform to reflect any new rules, ensuring Swedish players can continue to rely on us for trusted information. We’re also looking at deeper integrations with licensed operators and expanding our educational content around responsible gambling. The goal is simple: keep CasinoPro Sweden’s top comparison site for navigating the regulated casino space,” Svensson concludes.
