Deep Dive into Great AI in iGaming: GR8 Tech’s CRM

Artificial intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the iGaming industry in extraordinary ways. Following our deep dive into GR8 Tech’s AI Recommender, we now turn to their revolutionary AI-powered CRM. This cutting-edge solution, part of the GR8 Tech platform infrastructure, is redefining how operators engage with players, driving hyper-personalised experiences, boosting retention, and unlocking new revenue streams.

Personalisation Redefined: Hyper-Targeted Player Journeys

In a world where personalisation is key, GR8 Tech’s AI-powered CRM stands out. This isn’t just data management—it’s about creating meaningful, individualised player experiences. By harnessing advanced segmentation, the CRM identifies unique player profiles based on financial activity (deposits, withdrawals, wins, losses) and gaming preferences (favourite sports, casino games, bet types). This precision allows operators to craft marketing campaigns that resonate deeply with players.

Imagine a player who hasn’t placed a bet yet receiving a perfectly tailored offer that aligns with their interests. GR8 Tech’s AI can predict product preferences, ensuring operators never miss an opportunity to engage with newcomers or re-engage dormant users.

Kateryna Pozdnysheva, Head of CRM at GR8 Tech, captures this perfectly:

“Artificial intelligence acts as a CRM manager’s assistant, personalising player engagement by identifying the best times to communicate, crafting attractive bonus offers, and generating engaging content. GR8 CRM’s advanced segmentation allows operators to precisely target players based on financial activity or gaming preferences.”

Retention and Revenue: The Winning Formula

For operators, retention and revenue aren’t just metrics—they’re lifelines. GR8 Tech’s CRM takes a proactive approach, using predictive analytics to foresee player churn and determine the best intervention points. The impact is tangible: retention rates soar by up to 80%, revenue jumps by more than 30%, and player lifetime value (LTV) increases by 20%.

Lightning-Fast Efficiency: LLM Integration at Work

Efficiency is often overlooked but never underestimated. With integrated large language models (LLMs), GR8 Tech’s CRM transforms the way operators create content. Personalised promotional materials that once took 30 minutes can now be crafted in just 2 minutes. Campaign output isn’t constrained by manpower anymore—operators have moved from producing 150–250 pieces per month to virtually unlimited capacity, all while slashing labour costs.

Take email promotions as an example. Operators input a few prompts, and the AI generates targeted, high-quality emails, automating over 80% of the process. This means faster execution, higher relevance, and consistent quality across campaigns.

Speaking the World’s Language: Multilingual Capabilities

In today’s global market, language can be a barrier—but not for GR8 Tech’s CRM. Fine-tuned LLMs ensure smooth, culturally relevant communication in multiple languages. English might be the starting point, but translations maintain nuance and impact, allowing operators to connect with players across the globe in meaningful ways.

Smarter, Scalable Operations

Automation isn’t just about doing things faster—it’s about doing things smarter. GR8 Tech’s CRM automates segmentation, communication, and content creation, enabling operators to cut operational costs by up to 50%. This scalability ensures operators can handle larger campaigns and player bases without compromising on quality or efficiency.

Data-Driven Insights for Better Decisions

Beyond automation, GR8 Tech’s CRM is an analytics powerhouse. Operators gain actionable insights, like the best times to engage players or which bonus offers are most likely to drive results. A sophisticated 9-metric model ranks players by preferences, enabling highly targeted campaigns that boost both engagement and conversions.

Tangible Results: Engagement and Satisfaction

The numbers don’t lie. Operators leveraging GR8 Tech’s CRM report 30–50% higher conversion rates on segmented marketing efforts. Players appreciate timely, personalised communication, resulting in greater satisfaction and stronger brand loyalty, which ultimately reflects ina measurable impact on revenue.

As Pozdnysheva summarises:

“Our CRM solutions leverage player data to tailor promotions, boost retention, and predict churn, equipping operators with actionable insights to elevate player experiences and drive revenue. By personalising bonuses and offers, we ensure the right incentives reach the right players at the right moment.”

Why GR8 Tech’s CRM Stands Out

From cost savings and operational efficiency to enhanced player engagement and retention, GR8 Tech’s AI-powered CRM is a transformative tool for iGaming operators. It’s not just about managing relationships—it’s about redefining them, creating dynamic experiences that resonate with players and deliver long-term success.

Stay tuned for the final instalment in this series, where we’ll delve into GR8 Tech’s groundbreaking use of AI in risk management.