Esportes Gaming Brasil Secures Gold, Silver and Personality of the Year Honours at ClienteSA 2026
Esportes Gaming Brasil (EGB), owner of the Esportes da Sorte, Onabet and Lottu brands, has been recognised with two awards at the ClienteSA Awards 2026, Brazil's premier programme celebrating excellence in customer experience management.
The company claimed Gold in the Customer Success category for its case study, "Customer Success through Responsible Gaming and Intelligent Monitoring", while also earning Silver in the Customer Service Operations category for "From Startup to Maturity".
Adding to the company's success, Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was awarded Personality of the Year, an accolade recognising professionals who have made a significant impact on the development of customer experience management across Brazil.
The awards were presented during ClienteSA X-Summit 2026, one of Latin America's foremost customer experience conferences, which brings together business leaders and industry specialists to explore innovation, customer engagement and the future of service delivery.
"This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate," said Maria Neves.
Alongside the award wins, Esportes Gaming Brasil contributed to the event programme, with Neves moderating a panel titled "Responsible Gaming as Part of the Customer Experience Journey". The discussion featured Carol Luna, the company's Head of Compliance, and Ricardo Magri, Co-Founder of the Brazilian Support Company for Compulsive Gambling (EBAC), one of the group's partner organisations.
The panel explored the continued development of Brazil's regulated betting sector and examined the growing importance of customer service, compliance and responsible gambling in fostering a safer player experience. Speakers highlighted how regulation has broadened operators' obligations around consumer protection, requiring a combination of strong governance, dedicated support teams, technology-driven solutions and collaboration with external support networks.
During the session, Esportes Gaming Brasil showcased several responsible gambling initiatives, including specialist teams trained to identify signs of player vulnerability, self-exclusion functionality, platform usage controls and referral pathways to expert support organisations.
