Gamblers Connect Completes Full Rebuild with Custom Platform and Refreshed Identity
Independent B2B iGaming media platform Gamblers Connect has launched a fully custom-built website alongside a complete brand refresh, concluding a development process that began in 2021.
The redesigned platform is the first version built entirely in-house, replacing a previous structure based on third-party templates and page-building tools. The overhaul covers the full user experience, including visual identity, typography, navigation and the underlying site architecture across both editorial and directory sections.
Gamblers Connect continues to deliver a broad mix of editorial content developed over five years, including daily news, long-form interviews, case studies, podcasts and original research. This is complemented by structured directories covering online casinos, sweepstakes casinos, demo slots, game providers, payment providers and wider B2B companies.
Alongside its publishing activity, the platform operates three core methodologies. The Responsible Gambling Index benchmarks game providers across twelve criteria. Proof of Play delivers hands-on testing of operators across payment systems. The iHub Five Gate Verification system evaluates listed companies using a five-stage verification framework. Full methodology breakdowns are publicly available on-site.
Founder Gjorgje Ristikj said:
“After five years relying on pre-set templates, the next stage meant building the platform ourselves. Editorial independence is more credible when the technology underneath it is not owned by someone else.”
The platform also introduces a strengthened governance framework through a public policy stack, including the Editorial Firewall, Editorial Policies, Brand Asset Library and Responsible Gambling commitments. These policies are openly published to ensure transparency across editorial and operational standards.
Founded in 2021, Gamblers Connect remains independently owned and bootstrapped, operating from a small team in the Balkans. The platform has earned industry recognition from organisations including SiGMA, iGB, SBC and AffPapa through its editorial output and methodology-driven reporting.
